@zzelta
Not logged in recentlyDavid Suaza
0 from 0 references
DAVID SUAZA CARDONA
40
Male
member since Apr 8 2016
French
My skills
A little bit about
Throughout these years I acquired a solid proficiency in the field of digital marketing.
I acquired the ability to work as an effective team player with the purpose of launching a successful media strategy to meet client’s needs while creating value added for customers.
Likewise, I witnessed how digital did not only enhanced the way we access to information in real time but also how brands can reach prospects & customers thanks to efficient media solutions. For these reasons among others, I am willing to continue exploring in depth this dynamic field.
I am willing to provide my expertise in this field to start ups, hos or any type organization willing to make the most out of digital advertising to engage with users and generate sales.
Languages Spoken
Spanish (Mother Tongue) French (Advanced) English (Advanced) Italian (Medium)Full CV / Resume
#Experience
Dubai Tourism
Global Media Manager - contract role
Dubai, United Arab Emirates
November 2015– Present
➢ My main role is elaborate, implement and coordinate digital media strategies (SEM, SEO, Display, Programmatic, Video, Social, Remarketing) aimed at driving qualified traffic and increase engagement metrics to , Dubai Calendar & Dubai App across GCC, Europe, Asia, Africa, Oceania and Americas.
Dentsu Aegis Network
Digital Lead
Dubai, United Arab Emirates
December 2014 – November 2015
➢ My main objective is to conceive, deploy and measure tailored digital initiatives and media convergence initiatives aimed at enhancing the leadership of General Motors – Chevrolet brand in the GCC countries. Main nameplates: Camaro, Malibu, Impala, Tahoe, Silverado, Corvette, Trax, Cruze.
➢ Major Achievement: successfully launched the Most Awarded Car Campaign, Silverado’s Truck Month offer uplifting sales by 11% (March 15 vs March 14).
Dentsu Aegis Network
Senior Consultant
Paris, France
March 2013 – December 2014
➢ My main goal was to conceive tailored digital strategies aimed at achieving business aims as per our client’s objectives including: awareness & direct response (app download, traffic to site, drive to store…) across all digital touch points. Clients: Kellogg’s, Walt Disney.
➢ Major Achievement: I effectively launched the campaign “Chocovore Idol” for Krave/Trésor masterbrand. Main results: + 1M downloads, 10Mactive sessions, and multiple media awards.
➢ As Mobile business development, I successfully helped boost mobile media spend by 80% over exceeding the goal in 2014. Clients: Mondelez, Kellogg’s, Shiseido, Club Med, Opel, Nivea.
Orange Group, Audience & Advertising
Digital Marketing Manager
Paris, France
March 2010 – October 2012
➢ My main goal was to define & deploy the digital media strategy for Orange’s Pan African portal & coordinate the launch of Orange’s Ad Exchange and Trading Desk.
➢ I successfully launched digital initiatives aimed at increasing the traffic to StarAfrica portal (SEO, SEM, Display, Social). Traffic to site increased by + 67%, surpassing 1 million unique users according to Nielsen). + 10 K Followers recruited across Social networks in 7 months thanks to buzz strategies & content partnerships (football: Gervinho & Nkoulou).
➢ I coordinated the launch of Orange Ad Market & Orange Ad Trading (programmatic media buying solutions) and created bespoke media kits for Dailymotion media offerings.
#Education
Master’s Degree in Research, Communication & New Technologies
Université Aix Marseille II, Marseille, France
2009 - 2010
Master’s final project: Qualitative study of users' perceptions on mobile advertising
Master’s Degree in Negotiation & Business
Université d’Avignon, Avignon, France
2007 - 2008
Master’s final project: social networks, online advertising & their business model
Bachelor in Finances
Universidad Libre de Colombia, Pereira, Colombia
2001 - 2005
#Skills
Online tools: Comscore, TNSadexpress, Adscope, trends, Nielsen, Typo 3, CCS planner, Medialand, Google Adwords, DoubleClick. Introduction to computer Sciences CS50x 2016
#Awards
Gold in more moments, more mindsets category, excelling in multi screen with Chevrolet Impala. MSFT EMy Awards. August 2015
Best Entertainment Platform for Kellogg’s Krave – Silver. The Quest for Chocovore Idol. Festival of Global Media 2015
Best Business to Youth for Kellogg’s Krave – Gold. The Quest for Chocovore Idol. European Sponsorship Association Awards 2014
Best International Campaign – Bronze: Kellogg’s Krave – The Quest for Chocovore Idol. Media Week Awards 2014.
About Me
On my spare time I like writing stories and poems, traveling and trekking in exotic and breathtaking places ( Kwah Ijen in Indonesia, Wadi Bali in Oman, Australian Base Camp in Nepal), running outdoors, swimming, playing beach volleyball and harmonica.
