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Temi Lasade-Anderson
35
Female
member since Oct 10 2015
British
My skills
Professionally, I am a digital help brands and companies reach, communicate with, and engage their audiences digitally.
As a working traveller, I am able to fulfil the duties below, but I am also a qualified Group Exercise (Fitness) Instructor, and vegetarian/vegan cook.
My previous clients include Shopbop, Belvedere, Lion Nathan (Sla Artois AU), eBay UK, Google UK, Kimberly-Clarke AU, McLaren, Expedia, Financial Times, and Accenture.
Having worked through multiple roles agency-side (client service and strategy) I have also developed skills in business development, copywriting, management and basic skills in Adobe Photoshop.
Additionally, my experience client-side means I understand both clients needs and wants and the agency dynamic and how the two partners must work together to achieve great work.
My skill set includes: Paid Social strategy and implementation ( Ads, Twitter Ads, YouTube Ads & LinkedIn Ads - copy/links/media strategy), Content Strategy, Social Media Strategy (platform choice, content strategy, paid social strategy), eCRM strategy, Project Management, Digital Marketing strategy (FMCG & eCommerce brands expertise) Media Planning & Buying, and Creative Services Management ( management and planning)
Languages Spoken
English (Mother Tongue) Spanish (Beginner)Full CV / Resume
TEMI LASADE-ANDERSON
07401 796 624 | Instagram & Twitter: temilasade |
PROFILE: A proven and experienced digital marketer looking to combine my passions for health and
wellness in a role where I can unite my skill sets in strategy, brand development, content and
social media.
EXPERIENCE: Freelance Digital Strategist
Various, Melbourne & London
August 2014 - Present
▪ Freelance digital strategist for clients and agencies online.
Strategist [Contract]
The White Agency, Sydney, NSW, Australia
March 2015 –July 2015
▪ Lead digital strategist across the Kimberly-Clark AU brands (U by Kotex), and Lion
Nathan (Tooheys, Sla Artois) responsible for social, content, eCRM strategy and
overseeing execution of content (design, media, community management).
▪ I was directly responsible for the growth of the U by Kotex fans &
Instagram following by 19% and 50% respectively, with minimal media budget.
▪ Developed U by Kotex’s socially lead campaign [#UBKCatchMeIfYouCan] for a
brand new product to the market and category.
▪ My remit as director also composed of: digital training and development for junior
and senior staff; implementing agency standards for digital reporting and
measurement and new business.
Digital Director/Strategist [Contract]
EVH PR, Sydney, NSW, Australia
November 2014 – March 2015
▪ EVH is an independent communications and sales agency, representing luxury
fashion and lifestyle brands. I lead the digital division, driving new business, training,
operations and strategy for clients.
▪ Developed and implemented the digital strategy for Moet Hennessy AU brands –
Belvedere, Glenmorangie and Ardbeg, Nobody Denim, Shopbop AU, Calvin Klein,
Farfetch and Coach. Overseeing execution for social content, media, eCRM and
content marketing campaigns for the aforementioned clients.
▪ My remit as director also composed of: digital training and development for junior
and senior staff; implementing agency standards for digital reporting and
measurement and new business.
Social Media Manager
Essence, London, England, UK
June 2013 – June 2014
▪ Essence is a global digital advertising agency and marketing consultancy. My role
included stakeholder management, cross-channel campaign delivery, and leading
the social strategy for a range of global clients to deliver a positive ROI for social
media marketing.
▪ In this role, my main client was I oversaw day-to-day with the
client and lead the strategically with the AD. During my time at Essence I
also worked on the Google, Mr Porter, McLaren, Expedia, Financial Times & Merlin
Entertainments s.
▪ : Oversaw day-to-day social content across Twitter, &
Pinterest; managed & implemented paid social campaigns; developed, implemented
& managed 2013 Christmas Campaign (Whatever Inspires You This Christmas) - a
social, digital media & mobile campaign across six markets.
▪ Expedia (Sweden, Denmark): Guess The Weather - Campaign & App,
Digital Project Management & Planning.
▪ Merlin Entertainment: Social listening.
Social Strategist/Marketing Manager
Glossybox, London, England, UK
December 2012 – June 2013
▪ Glossybox was a start-up company made popular with a large social following and
beauty bloggers. My responsibilities were two-fold: to harness and further grow the
brands social following and brand equity, managing events and campaigns, for
clients and Glossybox, and social media management – content creation and
strategy.
▪ Managed and ran five social s – , Instagram, Pinterest, YouTube,
and Twitter – including design, copy and paid social.
▪ Edited the Glossybox blog and grew readership and subscribers by hiring a
freelance beauty editor to build Glossybox’s credibility in the beauty industry.
▪ New business, - secured multiple partnerships between Glossybox and
beauty/lifestyle brands.
▪ B2B sales management & PR/media liaison.
EDUCATION: Bachelor of Arts, Honours (English Literature & Language)
Queen’s University, Kingston, ON, Canada
June 2011
GPA: ; First Class Degree
SKILLS:
▪ Paid Social: , Instagram, Twitter, LInkedIn, Tumblr, Snapchat.
▪ Blogging: Blogger & WordPress platforms, editing and writing.
▪ Development: Basic HTML & CSS knowledge & skills (site build, responsive
design), intermediate Adobe Photoshop.
▪ Mobile: Digital media planning, app development, design & UX, strategy.
▪ Social Media: Content strategy, brand awareness, campaign planning & execution,
design .
▪ Strategy: Research and insights development (ThinkWithGoogle, Nielsen, comScore)
creative brief writing & development, pitching, digital & social KPI setting &
benchmarking.
REFERENCES: References are available on request.
About Me
I’m Temi, I'm 26, and I am currently travelling around Europe. I am keen to travel to Germany, Greece, Italy, Indonesia and the UAE. I'm an advertising professional; and previously have been a strategist at some of the biggest media and digital agencies in the UK and Australia
I completed my degree in Kingston, Canada, and then began my career in London (where I'm from) for three years in the digital media and marketing industry, but over the years working I realised that a huge, fast-paced city like London isn't for me and I wanted a different pace of life, which is why I moved to Australia for a year to work and travel.
While I find the digital advertising profession industry and it is definiy one of my passions, my other passion is fitness, health and food. I have my own food & fitness site - ,com where I discuss the latest fitness or nutrition challenges I'm learning about or partaking. I'm a self-taught cook and I love to make delicious and wholesome vegetarian/vegan/pescetarian food. I have such a huge interest in these areas and it is something I would eventually like to my "work."
I'm looking to take a "career break," to take some time-out to really focus on my fitness and mental health. I hope to volunteer somewhere that is a holistic health & wellness focused or at least like-minded. I have my nutritional therapy qualification, and my group exercise fitness training qualification. Alongside my expertise in digital marketing and advertising (social media marketing, eCRM, development (content strategy & planning), digital media). I have also previously taught English as a second language to children and teenagers.
I would like time to relax while also being able to contribute back in a positive way - either via tasks or skills-sharing. For a career break I could just go and sit on a beach somewhere, but I know that the boredom would eventually drive me up the wall! I'd much rather prefer to volunteer while travelling, and having the freedom that isn't afforded to you when working full-time.
