Shannon W - Business salesman foodie

Full CV / Resume

PROFESSIONAL EXPERIENCE:

Best Cheese Corporation, Central Regional Manager, Purchase, NY
May 2014-Current

• Maintain a territory of 18 states, including 14 distributor s: European Imports/Sysco, Perrone & Sons, Lomar, US Foods, Zuercher, KeHE, Euro USA and Carmela Foods; overall sales increased 20% from 2014 to 2015
• Manage 3 direct s including Whole Foods Market (MW & SW) and Trader Joes; 2 brokerage firms, one in Chicago and one in Texas; and mainstream s including Mariano’s, HEB, Hy-Vee, Meijer, Rouses, United Supermarkets, Albertsons (TX), Central Market, Schnucks, Jewel Osco, Lunds & Byerly’s, Cub Foods, etc.
• Increased sales from $ million at Best Cheese and $26,000 in Coach Farm in 2013 to $ million dollars of sales at Best Cheese and $40k in sales at Coach Farm in 2014. Current sales are up 7% YoY.
• Attend a variety of food shows throughout the country, and put together introductory promotions, promotional allowances, billbacks, demos, and ads to increase sales of current products and introduce new products
• Provide guidance on forecasting demands, and work closely with our import manager to make sure demands are met in a timely manner
• Work closely with our marketing team and the Mariano’s buyer to develop and implement an 8 week contest/giveaway program in June/July with Parrano in 34 stores. Sales are currently up at this 76% YoY

Kristian Regále, Inc., Key Manager, Paramus, NJ,
May 2012-May 2014

• Manage national chain sales for branded products, as well as private label products with customers including Kroger, Supervalu, TJMaxx, Nash Finch, Roundy’s, Wakefern/ShopRite, IKEA, and Shopko; distributors including UNFI, KeHE, Unified Grocers, Bozzuto’s Inc. and DPI; and nationwide brokers
• Gained three new s and one new distributor in the Southwest, five new s and three new distributors in the Northeast, and one new in the South, leading to an 23% increase in total sales volume from 2012
• Increased sales at top five s by a combined total of 26% from 2012, leading to a $265,000 increase in sales
• Arrange, organize, and attend sales meetings with the International Food Managers at 28 IKEA stores in the US and Canada, as well as coordinate a nationwide sampling program with the top selling stores which has lead to an increase in sales volume of 10% in our private label program from 2012
• Create, distribute, and present quarterly, monthly, and yearly detailed sales reports to company executives

Popcorn, Indiana, Sales Administration Specialist, Englewood, NJ,
March 2010-May 2012
• Organized, attended, and arranged meetings with current and potential customers at ten national trade show events, and assisted in organizing sampling programs in NY/NJ at s, as well as ‘on the street’ guerilla campaigns; in charge of tracking and analyzing performance of marketing events
• Collaborated with the marketing team to develop and launch new marketing strategies, including positioning, promotion and packaging ideas which increased sales of new and current products, by 5% from 2011 to 2012
• Arranged weekly sales meetings between the marketing team, the sales managers, and the Vice President to discuss current s, as well a present data on external market forces and competitive forces affecting our brands
• Continuously strived to maintain and increase relationships at key s with buyers, managers, product managers, and the executive team


VOLUNTEER ACTIVITIES:
• Quinnipiac University, Big Event, Community Action, Volunteer
2013-Current

ADDITIONAL EXPERIENCE:
Babysitter/house sitter for 5 years
Provided cleaning and home support for the elderly for 2 year
Tutored and taught after school care for children for 4 years
Promotional mode/salesman for 8 year. Excellent customer service.

EDUCATION:
Masters of Business Administration, Dual Concentration in International Business and Marketing, May 2012
Pace University, Lubin School of Business
New York, New York
GPA
International Field Study in Europe, visited banks and financial institutions in Switzerland and Austria
Spring 2010

Bachelor of Science in Marketing, May 2007
Quinnipiac University, School of Business
Hamden, Connecticut
Cum Laude, Dean’s List

University of Queensland
Brisbane, Australia
AustraLearn Spring Semester Study Abroad
February-June 2005