BA and Event Marketer looking for remote part-time

Full CV / Resume

ROMINA BALANZZINO

Career Summary

Business Analyst and Events Marketer with solid experience in the development and implementation of training strategies, including the coordination of cross-functional global teams. Analysis and Optimization of Operational Processes. International Trade professional specialized in export promotion, market research and development of international marketing strategies having coordinated numerous fairs, business rounds and trade missions.

 

Work Experience
Avaya                                                                                                                              

 

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Campaigns Execution Manager                                                                                                                   Jan-Dec 2017

Grow demand for Avaya’s solutions by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns including , inars, social media and SEM.

•      Successful Rollout of 15 Demand-Gen Campaigns in US/Latam, contributing to 30% organic traffic growth and a 25% increase in Sales Pipeline, driving higher Sales conversion rates.

•      Delivered 21% Increase in Total ROI and 40% growth in MQLs boosting customer acquisition and retention rates.

•      Developed quarterly campaign plans in region working with 4 global agencies to execute multi-faceted customer and partner oriented inbound and outbound digital marketing tactics. Quarterly budget: >U$100k

•   Liaised with 4 global cross-functional teams to ensure a successful and timely campaign execution including readiness of content development and buyer’s journey, regional Campaign calendars, marketing automation (Eloqua/SFDC), assets adaption and dashboards of expected yield and results in terms of respondents and qualified leads.

•   Shared best practices across teams to help improve and localize most effective campaigns

 

Global Operations and Training Manager                                                             May 2013-Jan 2017

Develop and maintain training initiatives to meet industry standards. Ensure alignment with other training departments and organization to leverage best practices and create a cohesive training environment.

•      Organized more than 15 Global Training workshops and Conferences, including coordination with vendors such as PMP, Verint, Oracle, Microsoft, achieving higher levels of CSAT and cycle time reduction. Increased partner/distributors participation in 55%

•   Conducted quarterly performance development planning discussions and monthly training audits to prepare outcome reports and share the data with upper management for strategic decisions at QBR

•   Led and contributed to quality initiatives that focused on operational excellence and process simplification.

•   Negotiated requirements and accomplishment-based performance standards and outcomes (KPI) with regional delivery managers to help and improve the overall training effectiveness.

•   Managed and supported several policy and process adoption rollouts across global markets.

 

New Product Introduction & Readiness Manager                                                    Apr 2009-Apr 2013

Allocate and ensure global resources availability and readiness efforts for new products and/or new releases. Optimize return on NPI annual budget.

•   Led innovative communication efforts that increased product awareness, including the coordination of global remote/hands-on training events and promotional launch plans.

•       Established a global Launch and Readiness Model that optimized resource planning/ management and increased Delivery Services’ utilization rates by 15% in a two-year period.

•   Developed, implemented and monitored Key Performance Indicators (KPI), scorecards and metrics for New Product Introductions (NPI).

•   Supported the launch of more than 100 Avaya products/releases coordinating with various cross-functional teams, including Offer management, portfolio owners and sales department.

 

 
Dubai Exports (Dubai Government)                                                                                       

 

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International Market Development Manager                                                                   Jan-Dec 2008

Define and execute the Export Growth Strategy leveraging key trading partners as well as identifying attractive new markets and market entry models.

•   Led the development and execution of market entry plans for more than 20 local companies.

•      Organized and successfully delivered full turnkey services models including 4 Trade Missions and Business rounds in Dubai, India and Australia.

•      Provided end-to-end event management services to Dubai Exports clients participating in major exhibitions such as Anuga, SIAL, Fine Food, The Big 5, JCK generating more than 250 business opportunities (60% deals closed U$38M)

•   Advised Dubai Executive Council, strategic partners and clients on strategies to strengthen and extend the supply capacity and capabilities of local businesses to meet existing and emerging international trade opportunities.

•   Developed high-level networks, at national and international level, working closely with senior Government officers, industry representatives, chambers of commerce and several Foreign Trade agencies.

 

 

 

GLOBAL EXPORT Ltd – Dubai, UAE

 

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Product & Market Development Manager                                                                Jan 2004-Dec 2007

Grow Revenue and increase market share. Manage the annual marketing plan and budget for 5 brands including American Garden (Private Label)

•      Handled Export-Import operations for Bahrain, Qatar and Lebanon markets as well as providing commercial support to BU heads in more than 30 markets. Achieved 20% Growth Y/Y sales (US$) for American Garden & Suebee business during two consecutive years of management.

•   Organized GE´s participation in International trade shows such as ANUGA and Gulf Food and identified more than 50 business opportunities, 4 new alliances and 2 joint ventures in new markets.

•      Developed customized ATL/BTL campaigns such as ’UAE Mayonnaise’’ that boosted AG brand-equity and increased brand awareness by 33% Y/Y.

•   Managed the promotional budget (>U$) in collaboration with US Gov Funding program (Food Export USA).

•       Carried out 10 New Product Roll out plans, studying product contribution, packaging development, profit mix, and pricing structure of the value chain.

 

Education

Bachelor of Science in International Business

Universidad Argentina de la Empresa (U. A. D. E), 2003.

 

Languages and Certifications

•       Spanish (Native) ; English (Advanced) ; Knowledge of Portuguese

•       Six Sigma Green Belt Certified (SSGBC). Digital Marketing Strategy (CoderHouse)

 

Business Skills

•Business Tools: Saleforce, Oracle Eloqua/Bluekai, Talent LMS, eProject, SAP

•Event / Project management

•International Marketing Strategy / Managing Cross-Functional teams

•Export Business Development & Promotion. Forecasting, Cost Budgeting and planning

 

Professional Memberships

•INTERNATIONS Brand Ambassador Buenos Aires Community. Jan 2015- To date

•       AIESEC  Alumni Local VP Buenos Aires 2001-2003