@ritchier
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Ritchie Robinson
42
Male
member since Aug 5 2019
British
My skills
Digital Marketing, Marketing Strategy, Project Management, Strategic Planning, Social Media Marketing, Social Media Marketing, Market Research, Product Marketing, Marketing, Marketing Management, Market Analysis, Integrated Marketing, Direct Marketing, Market Planning, Search Engine Marketing (SEM), Pay Per Click (PPC), PPC Bid Management, Search Engine Optimization (SEO), SEO Audits, SEO Copywriting, E-commerce
Languages Spoken
English (Mother Tongue)Full CV / Resume
“I am a passionate digital marketing consultant,
with a love for SEO, PPC, Social Media and site Development.”
WORK EXPERIENCE
November 2016 to Present
UP8 Marketing, Marketing Consultant
This is a family owned Marketing Agency, that provides marketing services to SME’s. My responsibilities include the planning and implementation of:
- • site Design, Ecommerce, Search Engine Optimisation (SEO)
- • Social Media Marketing, Digital Advertising (PPC)
- • Copywriting, Marketing, Graphic Design
- • Brand Development and Marketing Strategy
- • Video and Photo Editing
- • Resourcing, Events and Networking both Online and Face to Face
- • New Business Development and Management
Likewise, my role includes managing external content writers and technical site/SEO professionals. Overall, my main job is to plan and execute SEO, PPC and Social Media campaigns, as well as the development of WordPress sites. This includes:
- • SEO, PPC and Social Media Management, Planning, Strategy and Creation
- • Regular and Reporting to Clients on Campaign Metrics
- • Technical and Onpage SEO and Development
- • Content Creation, Link building and Outreach
Tools Used: Ahrefs, Screaming Frog, Sitebulb, ClearScope, Rank Watch, Google Analytics, Google Search Console, Google Data Studio, WordPress, Shopify, Adwords, LinkedIn, , Instagram, Photoshop, Indesign, Premiere Pro, and more.
May 2012 to Oct 2016
Spaceforme/MPS, Head of Marketing
Initially this role was for a Sales and Marketing Executive. However, when the Directors of MPS invested in a new B2B company, they asked me to head the development of the new Spaceforme brand. My responsibilities included:
- • Sales, Business Development, Negotiation, management
- • Management ing, Purchasing
- • Marketing Strategy and Implementation
As the company grew, I had the opportunity to specialise in marketing and business development and I became Head of Marketing for the MPS Group. This included MPS, Spaceforme and a new brand I personally developed SFO (School Furniture Offers). SFO was an Ecommerce WordPress solution, selling Spaceforme products direct to Schools. Overall, I was responsible for the planning and implementation of all marketing activities, within the UK and abroad, for the MPS Group. My main achievement at this company was to help create brand awareness for the multiple product brands under MPS/Spaceforme and to play a key role in the increase of the Spaceforme annual turnover, to match that of the original MPS business. This equated to a 2200% increase in turnover, within 3 years.
September 2006 to August 2010
KCC College, Lecturer and Course Coordinator
During my time as a lecturer, I taught Sound Engineering and Technology on a range of BTEC courses.
Responsibilities included:
- • Teaching
- • Course Co-Ordination
- • Personal Tutor to over 80 Students Aged 16+
- • Management and Leadership
About Me
I see the importance of keeping a healthy body and mind. Therefore, I carry out regular exercise including; running, walking, body weight exercises, yoga and meditation. My greatest passion is my Martial Arts training in To-Shin Do, Ninjutsu, in which I currently hold a first-degree black belt. For the past 10 years I have trained regularly in the Art and currently coach other students too. Additionally, I also hold a Level 3 Diploma in Personal Training and Gym Instruction.
