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Full CV / Resume

REILLY C. BIRKETT

Madison, Wisconsin | (563)451-5388 | LinkedIn

EDUCATION

University of Wisconsin – Madison | Wisconsin School of Business                                                 2017-2021, Madison, WI

Bachelor of Business Administration, GPA:

Majors: International Business | Risk Management and Insurance | Certificate: Sustainability

WHU – Otto Beisheim School of Management Exchange                                                                             Fall 2019, Germany

Exchange Program, GPA:

Focus: International Management

WORK EXPERIENCE

Lands’ End - Digital Marketing Specialist (SEO)                                                                                                                                            July 2021-Present

·       Research existing content performance, identify potential content ideas based on user search data and intent and optimize existing content around target keywords

·       Perform on-page SEO concepts and analyze data to figure out new ways to further optimize sites

·       Collaborate with other teams (Creative, eCommerce and Merchants) in a way that produces positive SEO outcomes

·       Help management with shaping research, publishing processes and auditing sites

·       Daily use of (but not limited to): BrightEdge, Google Search Console, Screaming Frog, Excel, Google Analytics, Content Writers, Trello, CMS tools

–Digital Marketing Manager and E-Commerce Specialist                                                     July 2020-Present

·       Manage all e-commerce sites, social media s, copywriting, and legal claims

·       Created shops on Etsy, Instagram, , and Amazon; Built up social media s from scratch, totaling 20,000 followers within the first 8 months

·       Perform metric-based marketing tasks using Google Ads, Ads, Instagram Ads, Shift4Shop, Google Analytics, Microsoft Excel, SEMrush, and Adobe Photoshop

UW-Madison Business Services – Purchasing/AP Associate                                                               January 2019-June 2021

·       Independently prioritized and assimilated tasks such as: processing requisitions, spotting coding errors on purchase orders, ing vendors via and , vendor entry, scanning and entering important documents in an efficient manner, and aiding agents with specific projects regarding rush-order purchases; vendor entry and W-9 processing

·       Skilled work in programs including Oracle Purchasing software, Excel, BOX, ImageNow, Perceptive Content

MadAlpine - Ski Coach                                                                                                                       January 2018-March 2021

·       Collaborated with a team of coaches to develop a program – “Mountain Explorers”, for children ages 5-12 to develop ski racing skills, outdoor safety knowledge, etiquette, and form bonds and relationships as a team

·       Organize and plan out practices according to skill-levels of each group of children

ACTIVITIES/INVOLVEMENT

§ Ideahack!, Germany: At this hackathon, I played the role of a product manager, where I was able to oversee groups of coders and graphic designers in order to create a cohesive and cooperative environment and product that incorporated “smart cities” into a cell- app. After pitching our app and concept to a team of investors, we made it to the final round – this was a learning experience of public business speaking, coding, management, cultural inligence, and time efficiency

§ Risk Management and Insurance Society (RMIS), UW-Madison: In RMIS, I served as a leader of the diversity and inclusion committee, whose mission was to increase the diversity within RMIS and the Wisconsin School of Business, as well as provide resources for minority communities within campus. Over the two years of my direction, the committee created various seminars and speaker-events, drop-in “safe places”, and created master documents of learning resources and helpful resources.

§ Other relevant skills and involvement: yearly member of Wisconsin Hoofers Ski and Snowboard Club and Ski Team; volunteer regularly with the Red Cross, Winter Special Olympics IL, Leo Club; proficiency in all MS Office; experience in SPSS, SQL, Python, R; ghostwriting for business blogs; Badger Buddy Program

SKILLS & RELEVANT COURSEWORK

Public speaking, time management; Proficient in Microsoft Office, German speaking and writing; Experience in SPSS, SQL, Python, and R; Omniscient Content Strategy course; content auditing, copywriting