raychel_media

Full CV / Resume

Marketing and Talent Buying - The Conga Room at LA Live
- Develop and implement social and digital marketing strategies and process.
- Manage, monitor, analyze, and report on the day to day engagement, interactions, and posts on all social media and digital platforms.
- Manage ground level social media co-workers work on digital and social fronts.
- Talent buying for Friday club nights
- Hiring and managing promotional partners, photographers, and videographers
- Identifying and executing digital strategies and opportunities for brand awareness

Director of Sales and Partnerships - Adly, Inc
- Closed over $320,000 in social media campaigns to date
- Executing social media campaigns with brand advertisers utilizing celebrities and social media influencers on social platforms Twitter, Instagram, YouTube, and Vine
- Strategic planning, execution, and implementation for brand social media marketing campaigns
- Identifying business opportunities with new and existing brands
- Managing brand advertising budgets and providing cost optimization solutions

Director of Marketing - pH Labs
- Strategic planning, execution, and implementation of marketing campaigns
- Creating literature and assets such as brochures, pamphlets, one sheets, videos, display ads, slide shows, outdoor signs, and a media kit explaining the purpose of the company
- Hiring and managing graphic designers and animators for design assets
- Directing and coordinating talent and logistics for photo shoots to be used for design assets
- Creating and maintaining a social media presence on , Twitter and Instagram
- Pitching and creating new business model ideas based on current products and services
- Crafting the mission statement and writing copy and product descriptions for the site

Social Media Manager - The Los Angeles Film School
- Content strategy for social networks -- , Twitter, YouTube, Instagram, Pinterest, Vine, SoundCloud
- Manage ad campaigns on , Twitter, entertainment-related sites
- Daily posting to , Twitter and Instagram
- Grew brand social presence by over 500% within a year
- Produce video content for YouTube, optimize videos with keywords, descriptors, annotations
- Capitalize on social media trends to attract PR opportunities, organic referrals
- Maximize organic views with robust content to site and blog -- social media trends, interviews, industry news
- Produce weekly analytics updates
- Proficient in Hootsuite social media management platform for multiple s
- Utilizing a custom CRM solution to keep track of communication and conversion rates