Praneeth

Career Summary:

Digital Product Manager leading cross functional teams, owning and managing enterprise level CMS based Products in Finance and E-Commerce domains in an agile environment, specially in transforming digital marketing capabilities through migration from legacy platforms to Adobe Marketing Cloud.

•        Creating roadmaps and designing features for digital marketing products, specially sites.

•        Understanding business goals, defining product strategy and designing functionalities for the product ideal to the technology platform.

•        Owning the deliverables end to end and managing the product modules from conception to release.

•         Designing solutions by coordinating with technology partners to develop CMS based templates, components and workflows for the content authors in marketing.

•        Partner with UI/UX and Quality Assurance teams to ensure product functionalities are as per business expectations.

•        Drive User Acceptance Testing and demo the product for all the key stakeholders.

•         Defining Taxonomy, Creating Site Structures, Managing Digital Assets, Designing Workflows and SEO and Tag Management for the product.

•         Defining flows for Third Party integrations and other products within marketing cloud.

•         Enhancing the product features by analyzing trends and client behavior through A/B Testing.

•         Experience managing projects, creating epics and user stories, planning and scheduling sprints and managing backlog using Atlassian Jira in a Scrum based Agile environment and documentation on Confluence.

Education: 

•         Masters: Computer Information Systems & Analytics

            University of Central Missouri – Warrensburg MO USA (May 2017)

•         Bachelors : Computer Science and Engineering

            VNR VJIET, JNTUH – Hyderabad TG India (May 2011)

Professional Summary :

Digital Consultant                                                                                      Oct’17 – May’20

JP Morgan Chase                                                                                      New York, NY 

Description : Digital Product Management for AEM based JP Morgan Private Bank Public facing site and legacy Thought Leadership public and secure micro sites.

•         Coordinated with Marketing, Content Strategy, Creative, Design and Editorial teams to define the strategy and design product features.

•        Worked with Design vendors, Technology, ADA, SEO, Audit and Compliance teams to deliver the product as per business expectations.

•         Enhanced the lead generation through better design of forms and designed content tagging solutions for generating personalized content for users.

•         Enhanced asset management capabilities by designing more comprehensive functionalities within Digital Assets Manager.

•         Improved time to market abilities with a much simpler, faster and efficient content authoring process and defined flows for Third Party integrations like Brightcove.

AEM Coordinator                                                                                     May’17 – Sep’17

The Barbarian Group                                                                                New York, NY

Client : Samsung

Description : Managing migration of Samsung B2B site from Team Site CMS to AEM CMS Platform to enhance the customer experience on the e-commerce site of the electronic giant.

•         Defined the strategy for Content Migration, Designed the features for Samsung Business Solutions based on AEM CMS.

•         Scoped, planned and prioritized project deliverables, prepared project schedules and planned resources and managed releases as per client’s needs.

•         Collaborated with design and technology partners for UX designs, page templates, and components suitable for Business Solution Landing Pages, Product Category Pages, Product Detail Pages and Product Support Pages.

•         Improved the user interface to enhance the overall look and feel of the site. Designed innovative filtering components for better customer product search experience.

•         Automated workflows for content publishing to site. Integrated the product with Adobe Campaign for creation of campaign newsletters.

Assistant Manager                                                                                   May’13 – Nov’15

Corporation Bank                                                                                    India

Marketing Division

Description : Design, Development and Maintenance of Drupal CMS based Portal for Priority Sector Lending Division of the Bank to enhance their Time to Market Capabilities for the lending schemes introduced by government for Agriculture, Industry and Communities.

•         Coordinated with Marketing Managers in Head and Zonal offices to prepare the strategies for the divisional offices.

•         Worked with design and technology teams to create modules and themes suitable to the different content like agriculture,  animal husbandry, small scale industries etc.,

•         Improved disbursal of secured and unsecured loans by better and timely marketing of priority lending schemes through and newsletters.

•         Enhanced Open rates and Click to Open rates by building a better digital experience to customers. 

Analyst                                                                                                       Dec’10 – Apr’13

Mahindra Satyam                                                                                     India

Client : National Australia Bank

Description : Business Analysis for redesign of Bank’s site based on Adobe CQ5 CMS, as part of reworking the digital strategy to improve sales.

•         Brainstorming sessions with Bank's Digital team to understand the goals.

•         Mapped the business requirements to functional ones suitable to AdobeCQ5.

•         Coordinating with designers, developers and testers to build mockups, templates and components and workflows based on the use cases.

•         Created better user experience on bank’s news and insights portal, for better marketing of content to agricultural and commercial business clients.

•         Applied user tracking with Adobe CQ Analytics to better understand the customer behavior.

Skills:

Wed Design

Adobe XD, Sketch

Technologies

HTML, CSS, Java Script,

Languages

C#, Java

Project Management

Jira, Confluence, MS Project, MS Visio

Database

MS SQL Server, T-SQL

IDE

MS Visual Studio, CRX-DE Lite

Reporting and Analytics Tools

IBM SPSS, Adobe Analytics

CMS

Adobe CQ5, Adobe Experience Manager, DAM, Drupal, Teamsite