Peter

Full CV / Resume

SUMMARY

Comprehensive background in managing highly effective communication campaigns that supported key sales to meet marketing and management objectives. Social Media expert, creative director and influencer accomplished in all aspects of campaign and brand development, community management, copy-writing and editing, advertising, promotional events and content production.

Full Scope Social Media

Full Scope Content Production and Dev Direct marketing campaigns

Media buying

FTC, FDA compliance

Adobe

E-mail marketing

Influencer marketing

E-commerce

Marketing Director

SKILLS

EXPERIENCE LIFEMD

New York City, New York

Strategic budgeting

Competitor analysis and benchmarking Trend forecasting

Content strategy

Community management

Lead generation

Google Analytics

SEO

Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance. Trained internal teams on best marketing, and social media practices, streamlined processes and minimized costs. Planned and produced highly effective experiential marketing events.

Coordinated and accelerated creative operations in-house to increase profitability.

Planned and executed strategic marketing campaigns encompassing powerful visuals for promotions and rich digital content for online advertising. Spearheaded research, and competitor analysis to identify new products, market gaps and opportunities.

Assisted in product development.

Implemented crucial improvements to all major social media channels which increased follower count, click-through rates and grew engagement. Spearheaded obtainment of testimonials, and reviews used to legitimize products and services offered, and repurposed them in various, ongoing marketing campaigns.

Managed a social media department, and a team of highly skill marketing, and creative professionals.

Coordinated a paid social team, and A/B testing.

Strategically mapped out social media calendars including copy and creative assets for all in-house brands for up to 4 Quarters ahead. Coordinated all social media planning with brand teams in order to create synergy and avoid messaging conflicts with other potential online, and offline campaigns.

Reshaped brand messaging and brand voice for various in-house subsidiaries.

Collaborated with celebrities, influencers, artists, photographers, and production team to create high-quality assets, and social media content. Served as an agency point of .

Implemented asset organization processes and cataloging through DAM systems.

Developed and implemented strategic social media marketing campaigns.

Continuously improved CPM, and CPA objectives.

Coordinated with media buyers and negotiated ad placements.

Marketing Manager, Social Media

09/2018 to 01/2022

NUTRACEUTICAL INTERNATIONAL CORP.

Park City, UT

Spearheaded creation of compelling copy.

Performed full scope of social media management roles.

Strategized effective influencer campaigns including in-kind partnerships that yielded millions of impressions.

Assessed talent and agency rates against the industry standards.

Vetted approvals for all creative assets in order to meet brand guidelines.

Coordinated and executed talent contracts.

Developed unique brand voices, and implemented their proper use across all brand efforts, campaigns, and messaging.

Forecasted trends, identified market gaps, and assessed competitor activities in real time.

Delegated in-house creative team to develop photo and video assets used in both digital, and print.

Served as a creative director in photoshoots for various, in-house supplement, beverage, wellness and beauty brands.

Managed social media presence for multiple in house supplement and self care brands valued at over $200M.

Coordinated with legal council on claims to assess and minimize risks.

Advised on marketing budgets and ad spend.

Curated mood boards, brand books and guidelines.

Educated and trained teams on best social media practices.

Assisted in site asset creation.

Leveraged data to deliver concise insights that could be promptly understood by the board.

Developed targeted content for all marketing campaigns, sites and social media platforms, including Pinterest, , TikTok, LinkedIn, Twitter and Instagram.

Marketing Events Coordinator

09/2016 to 06/2018

WYNDHAM RESORTS

New York, NY

Assessed capitalizing opportunities to cut costs and drive revenue generation.

Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.

01/2022 to Current

 

Identified potential influencer and celebrity endorsement opportunities.

Helped plan and execute all trade show efforts.

Promoted brand awareness, products and services through direct on and off site marketing.

Managed customer engagement campaigns.

Developed creative visual merchandising campaigns.

Monitored trends to identify untapped market gaps where partnerships would prove crucial.

Managed and directed outreach programs to promote brand partnership development and co-op advertising.

Consulting Services

01/2015 to 10/2017

NYSTYLED

New York, NY

Wrote and produced compelling stories and videos.

Advised industry leaders on their social media objectives.

Navigated paid and in-kind influencer campaigns, and advised brands on fair talent rates in accordance to industry standards through various metrics such as CPL, CPE, CPV.

Maintained cohesive brand messaging through influencer partnerships.

Identified, and contracted influencers for self-care, fashion, and B2B brands.

Performed competitor analysis and identified industry trends to assess growth potential in various industry sectors.

Leveraged social media platforms to promote services and gauge customer attention.

Made public appearances as a brand ambassador for companies such as Hilton Hos & Resorts.

Managed campaign development, creative designs and ad tracking.

Analyzed KPIs for online media to create performance reports.

EDUCATION AND TRAINING

INTERNATIONAL TRADE AND MARKETING 2016 Fashion Institute of Technology, New York City, New York