Marcus Silva

Full CV / Resume

Marcus Vinicius de Pinho e Silva
Brazilian, single, 28 Alameda Santos, n° 1991, apartament 101. Cerqueira César – São Paulo – SP. Mobile/: +55 11 979501060 / E-mail:

GRADUATION / BACKGROUND

- Master of Business Administration at Fundação Getulio Vargas (Dec/2011).
- Bachelor´s Degree in Marketing at Trevisan Business School (Dec/2009).
- Update Course in Metrics and Analytics at ESPM (Dec/2015)


PROFESSIONAL EXPERIENCE

Aug/2014 to Jun/2015 – iTrade Smollan Marketing Inligence
Position: Business Inligence Coordinator (Exclusive at Nikon )
Period: Apr/2015 to Jun/2015
Design and implementation of business inligence operation from Nikon , focused on trade marketing at Brazilian market.
Coordinate and data collection operation with 46 force field team headcount focused on brazilian photography market.
Implementation and development of mobile data collection tool.
Develop and follow trade marketing KPI´s, as improve it results.
Monitoring of focus products and competitors, as it performances in the POS.
Ensure the area jobs delivery, respecting the deadlines and the data collected reliability.
Mesure, control and follow the force field team performance.
Develop and create strategic reports showing the LG situation at the POS in Brazil.
Elaborate quantitative and qualitative researchs to understand the consumer mind and identify new trends, habits and market opportunities.

Period: Aug/2014 to Apr/2015
Position: Business Inligence Coordinator (Exclusive at LG Mobile )
Coordinate an operation with 600 force field team headcount, in a national operation.
Conduct the process to identify and classify stores with sales potential to alocate force field marketing team and collect data.
Develop and follow trade marketing KPI´s, as improve it results.
Monitoring of focus products and competitors, as it performances in the POS.
Ensure the area jobs delivery, respecting the deadlines and the data collected reliability.
Plan and execute force field marketing campaigns to increase sales.
Mesure, control and follow the force field team performance.
Develop and create strategic reports showing the LG situation at the POS in Brazil.
Elaborate quantitative and qualitative researchs to understand the consumer mind and identify new trends, habits and market opportunities.

Oct/2013 to Apr/2014 – Moto Honda Brasil
Position: Marketing Analyst
Marketing Analyst at multinational enterprise and market leader in Brazil.
Plan and coordinate the company presence at corporative and public events.
Develop brand promotion actions, to apply in events.
Briefing and hiring events agencies and others contributors.
Explore the Honda brand participation in strategics events according to brazilian Incentive Tax Laws.
Co-coordination and co-creation of Honda institutional magazine, in paper and on-line.
Coordination and support to Honda itinerant stand, focused in support POS around Brazil.
Research, find and new products and services providers.
Program and perform payment at SAP system.

Mar/2012 to Oct/2013 – Honda Auto Brasil
Position: Market Research and Development Analyst
Market researcher in a multinational company and market segment leader.
Identify the customers needs ands wishes to improve products or creat new ones.
Support and follow products development.
Create and apply researchs, questionnaires, clients enterviews, products tests and focus group.
Follow and analyze market movements to anticipate strategies and trends.
Analyze the market in general and by segment.
Support the annual area budget.
Briefing and hire partners.
Analyze and DB cross using SPSS system.

Jan/2011 to Mar/2012 – POP Trade Marketing.
Position: Business Inligence Analyst (Exclusive at Samsung IT )
Business Inligence analyst for a client leader in the brazilian notebook market.
Part of the team that reached the 3º place of M/S in the printers market – starting in 9º.
Create, develop and feed reports with quantitative and qualitative analyzes about the IT brazilian market.
Demand, check and analyze data collected from sell out, sell in, products availability, floor share, market share, sales evolution, sales campaign.
Follow and analyze competitors situation and movements.
Create report to special products and new releases.
Present strategic reports to client decision makers.
Follow and ensure the data collection.
Follow and support force field team.
Work with Qlikview as tool.

Dec/2008 to Jan/2010 – ALSTOM Transporte Ltda.
Position: Marketing Intern
Research and market analyzes. Follow competitors movements and interests.
Prospect new and futures opportunities in Brazilian territory.
Support the elaboration of strategic reports and documents.
Administrate and maintain the Marketing area DB.


QUALIFICATIONS

- and Google Analytics (Impacta, 40 hours).
- Metrics and Analytics (ESPM, 80 hours).
- SQL Server - Basic (Impacta, 160 hours).
- HTML5 – Basic (Impacta, 40 hours).
- CSS3 – Basic (Impacta, 40 hours).
- English – Fluent (Seven and Alumni, 9 years).
- French – Intermediate (French Alliance, 4 years).
- Spanish – Intermediate (Seven, 1 years).
- Oversea Experience – French course of 1 month, in France (2007).
- Oversea Experience – English course of month, in US (2008).
- Negotiation Course – Trevisan Business School (2008).
- Interpersonal Skills Course – Dale Carnegie Training (2009).
- Office Package.
- SPSS – Basic.

ADDITIONAL INFORMATION

- Travel availability.
- Dual Citizenship – European citizen by Portugal.