Mugdha Deshmukh

Full CV / Resume

Mugdha Umesh Deshmukh
Communication Specialist – Public Relations, Social Media and Marketing
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PERSONAL SUMMARY
9 years of strong experience in Journalism and Corporate Communications (Public Relations, Social Media, Marketing)
A well experienced, capable, inligent and presentable communications specialist, with profound skill-sets and work experience in the field of Journalism and also with a proven ability to engage with a target audience via press, , social and other media to achieve an organizational goal.

CURRENT WORK PROFILE IN COMMUNICATIONS
Deputy Manager – Communications at Kohinoor Technical Institute Pvt. Ltd., from May 2015 (internally transferred from Kohinoor Group) site Link:
PAST WORK PROFILE IN COMMUNICATIONS
 Deputy Manager – Corporate Communications at Kohinoor Group
site Link
 Assistant Manager Public Relations at Pan India Paryatan Pvt. Ltd. (India’s Largest Amusement Theme Park - EsselWorld & Asia’s Largest Theme Water Park - Water Kingdom)
site Links: &
ROLE AND RESPONSIBILITIES:
• Brand Building- creating brand guidelines, brand audit of the centers, organize events and initiatives to leverage brand image
• Public relation- print, electronic, online and radio media coverage, press conferences, press meet, media engagement activities, company and spokesperson profiling, crisis management
• Coordination with PR agency- Work closely with the PR agency to leverage more media coverage
• Speaking opportunities for company spokesperson- Seminar, Conferences, Forums
• Social media- social media activities on company site, , LinkedIn, Twitter etc to generate footfall and enquires.
• Internal communication- e-mailers, signatures, case studies, in-house newsletter etc
• Marketing support- artworks like banners, pamphlets, leaflets, backdrops, standees etc
• Relationships building – media, government, corporate and broadcasting companies.
• Spokespersons training – training for communicating with media during interviews, conferences, forums etc.
• Media analysis- collecting and analyzing media coverage and drawing productive conclusions from it.

ACHIEVEMENTS AS PR:
 Reestablishment of a local fish market in Gorai, Mumbai with a collaborative effort of the area MLA as a CSR activity with PR and Social Media support.
 Handled PR agencies with great output on media coverage
 Organized CSR activity to spread awareness regarding environmental hygiene among locals and tourist, with the help of OYE (an NGO) and Mayer (Mumbai Municipal Corporation) - PR support.
 Organized CSR activity for underprivileged girls (victims of Indo-Pak conflict) with the help of BWF (an NGO) and Bollywood celebrities - PR support.
 PR support and Movie tie-ups with Indian Bollywood Film like “Yaariyan” (a T-Series production), “Samrat and Co.”(A Rajeshri Production) and “Tujhi Majhi Love Story” (a Regional production) for in-house events.
 Comprehensive work with government bodies to successfully start dredging of Mumbai Gorai creek.
 Helping Sales teams in successfully organizing BMC School Picnic event with a participation of 20,000 BMC school students.
 Providing PR support for crisis management.
 PR support to Tower Running event organized by Kohinoor Real Estate division.
 Press conference in Pune, Mumbai, rest of Maharashtra and Varanasi for Kohinoor Technical institute
 Spokesperson profile in Business Today, Education World, Business India etc
 Generated enquires organically through social media by conducting contest, competitions, quiz etc.

KEY COMPETENCIES:
 Comprehensive knowledge of Microsoft applications, Office tools, and graphic/Video editing tools such as Photoshop, movie maker and FCP.
 Industrial experience in advertising, Travel and Tourism, Business, Entertainment, Education, Manufacturing trades, Government Bodies.
 In-depth knowledge of media and communications industry.
 Developing strategies for PR activity and events.
 Comprehensive hands-on with PR and social media tools.
 Experienced in handling multiple roles and responsibilities.
 Implementing creative approaches to engage with new and existing audiences.
 Social Media Marketing and Organic methodology
 Familiarity with Internet technologies and the surrounding policy environments.
 Written and verbal communications skills
 Devise and execute major communications strategies and campaigns to support company’s strategic objectives
 Work cross-functionally with teams like product, platform, policy, corporate
 Manages administrative responsibilities for policies, procedures, budgets and vendor supervision for communications and branding initiatives.
WORK PROFILE IN JOURNALISM: Total Experience: 6 Years (from March 2007 to May 2013)
Zee 24 Taas/ Zee News from 2010 to 2013 as Entertainment Correspondent (Indian News Channel site Link- )
STAR MAJHA / STAR NEWS from 2007 to 2010 in entertainment and programming department (Indian News Channel site Link- )
Mid Day Mulund Powai metro as an Intern Journalist (Indian daily newspaper Link- )
ENTERTAINMENT REPORTING
 Exclusives: Interviewed Bollywood celebrities like Abhitabh bachchan, ShahRukh Khan, Rani Mukherjee ,Kareena Kapoor, Madhuri Dixit, RiteshDeshmukh, Nana Patekar , Mahesh Manjrekar, Nasiruddhin Shah and other Bollywood Celebrities.
 Special Events: MIFTA Awards 2011 London, big boss grand finale, Balgandharva film premier etc
DESK & PRODUCTION
 Special Shows for News Channels: Spotlight, Channel Katta, Natyadarbar, Dhantedhan, Remote Majha, All time blockbuster Bollywood hits etc
 Anchoring/ Hosting for News Channels: Spotlight, Dhantedhan, Remote Majha, Entertainment Masala, Comedy Tadaka etc
OFF BEAT REPORTING
 26/11 (Mumbai under terror attacks) with senior reporters, Anna Hazare’s agitation in Mumbai, monsoon problems in Mumbai etc
EDUCATIONAL QALIFICATION:
 UNIVERSITY OF MUMBAI- 2004 – 2007
 GRADUATION- - BACHELORS OF MASS MEDIA
 SPECIALISATION- JOURNALISM
 SUCCESSFULLY COMPLETED & FROM MUMBAI BOARD

Language
English, Hindi and Marathi
Referees
Referees Furnished upon Request