Ameer Abbas

Full CV / Resume

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Syed Ameer Abbas Raza

Digital Content Strategist

·    House 86/A, Khayaban-e-Rahat, 20th ST., Phase 6, DHA, Karachi, PK

·    +92 3322419115 - 03089507212

·   

Work Experience

Jan 2023 to present

Digital Content Manager

Progatix

● Plan and execute digital content strategies
● Develop the digital content calendar for all domains
● Manage publishing and scheduling content on WordPress & Social Networks
● Design social media feeds for Instagram, , Twitter and YouTube
● Coordinate with Sales, Technology Management, and Customer Success teams to identify trending content ideas and essential requirements
● Create copies and landing pages for official site
● Tools used -  SEMRush, Moz, Grammarly, WordPress & Google Analytics
● Create technical content for software development, SaaS and solutions
● Create blogs, articles, research summaries, and educational videos
● Edit and proofread company policies and human resource documentation
● Develop templates for internal and client communications

Digital Content Manager

Advanced Hospitality Technologies Inc

● Plan and execute quarterly branding strategies and marketing plans
● Develop the digital content calendar
● Build lists and develop campaigns
● Design social media feeds for Instagram, , Twitter and YouTube
● Review design and development processes of the official site
● Create video scripts for official AHT Inc. YouTube channel
● Coordinate with Sales, Technology Management, and Customer Success teams for efficient lead generation and client on-boarding
● Publishing blogs and make improvements using WordPress CMS
● Tools used – WordPress, HubSpot, Google Analytics
● Create monthly & yearly marketing performance reports
● Create blogs, articles, research summaries, and educational videos for hoiers
● Edit and proofread company policies and human resource documentation
● Develop templates for internal and client communications

Mar 2018 to Dec 2018

Digital Content Strategist

Indus Riviera Pvt. Ltd

● Develop content strategy and marketing plan
● Develop & Edit content for blogs, s, copies, infographics, e-books & product descriptions
● Maintain all content calendars
● Publish content over WordPress

● Evaluate products for publishing
● SEO Keyword research for new products
● Tools used – WordPress, Trello, WooCommerce, AliDropShip, WP Bakery Builder, Google Analytics, AHRefs
● Conduct a comprehensive audit of sites after launch

Oct 2014 to Jan 2018

Senior Content Executive

Gaditek

● Develop blogs & articles, infographics, s, copies, policies, and guest posts for sites
● Maintain content calendar
● Routinely coordinate with marketing teams for requirement and share ideas
● Coordinate with design & development teams to keep up with deadlines
● Create & Update Content Marketing Strategy for properties
● Research new content and social marketing ideas
● Publish content using WordPress and TweetDeck
● Edit content from junior Digital Content Producers
● Coordinate with DCP team for ideas, suggestions, and issues
● Train junior content team for industry best practices

Oct 2011 to Aug 2013

Sales Assistant

Curry's-PC World Megastore, Pontypridd, UK

● Sales
● Cash management and warehouse management
● Business center management

Mar 2011 to July 2011

Digital Content Developer

Logicose Pvt. Ltd

Develop real estate & lifestyle blogs, sales brochures, tech articles and reviews

Sept 2009 to Oct 2009

University Internship - Service Quality and Assurance Department

Muslim Commercial Bank Private Ltd

Education

Oct 2011 – Aug 2013

MSc Postgraduate Diploma

University of South Wales

MSc Sports Management
University of South Wales, United Kingdom
Oct 2011- June 2013

Jan 2004 – Sept 2009

Bachelors

Institute of Business Management

Bachelors Business Administration
Institute of Business Management (IOBM), Pakistan
January 2004- September 2009

June 2003 - Dec 2003

CIE A'Levels

Private Candidate

2003

June 1999 - Dec 2001

O'Levels

The City School PECHS

The City School PECHS
2001-2003

Certifications & Trainings

·         HubSpot Inbound

·         Google Analytics

·         7 Habits of Highly Effective People

·         FIVES Sales Training

·         SEM Rush Academy – Digital Marketing & SEO

·         Marketing

·         Content Marketing Institute – Content Strategy

Skills

·         Microsoft Office

·         WordPress

·         Google Analytics

·         Shopify CMS

·         Content Strategy & Development

·         Team Management

·         Business Presentations

·         Sales Management

Languages

English – Native

Urdu – Native

Arabic – Basic

Persian – Basic