Manikandan

Full CV / Resume

Access Health care Services Oct’16-Present

Lead Support Analyst

Key Result Areas:

Analyzing:

o Digital data to draw key recommendations around site optimization

o Keywords and Google analytics, conducted a competitive analysis to identify improvements as well as increase

1. visibility and rankings

2. Implementing a framework of metrics, reporting, and control of online marketing activity, before communicating management summaries to brand owners

3. Designing, building and maintaining social media presence for the company and its clients

4. Measuring and reporting performance of all digital marketing campaigns; executing strong branding initiatives and focused campaigns geared towards engaging the customer base

5. Managing digital marketing projects for various clients, ensuring achievement of Return on Investment (ROI) and reporting on achievements; maintaining a digital dashboard of several different s

6. Collaborating with internal teams in creating landing pages and optimizing user experience

7. Communicating with the leadership team about marketing goals and results

8. Maintaining an updated site by managing content creation

9. Conducting social media audits to ensure best practices are being used

10. Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

11. Generating monthly reports on marketing campaign’s performance

12. Identifying powerful keywords to drive the most valuable traffic

13. Monitoring key online marketing metrics to track success; maintaining online listings across all platforms

Nov’14-Oct’16

Wholesale and Analytical Executive

Key Result Areas:

1. Measured the effectiveness of marketing programs and strategies

2. Designed and implemented new daily, weekly and monthly performance reporting to track Conversions by Channel/Source, Social Media ROI, and Social Media Engagement

3. Developed an optimization strategy for the content management system that included application and optimization audits of current and future platforms

4. Monitored and forecasted marketing and sales trends

5. Prepared reports and present results to clients and management

6. Engaged in retargeting the audience and succeeded as conversations

7. Executed tests, collected and analyzed data and results, identified trends and insights in order to achieve maximum ROI in paid search campaigns

8. Worked with editorial and marketing teams to drive SEO in content creation and content programming

9. Analyzed keywords and SEO techniques used by competitors

10. Conducted research and implemented SEO recommendations

11. Ensured retention of clients & revenue enhancement from existing clients; building and maintaining relationships at all levels within the client base