Marijana

My skills

WORK EXPERIENCE

November 2010/ present

McCann Podgorica (leading creative agency in MNE)
Universal Media Podgorica (leading media buying and planning Agency in MNE)
Part of I&F McCann Group leading Marketing communications network in SEE
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Position: Managing Director


• Providing international, regional and local Clients with best-in-class strategic and creative services that meet their brand-building needs across all communications channels
• Integrate advertising, promotion/event marketing, design, media management, , relationship management and all forms of digital marketing
• Assessing and monitoring four different departments (Advertising and Creative, Media Buying, Finance and HR)
• Creating and implementing marketing and PR campaigns for clients such as Coca Cola, Carlsberg, Portomontenegro, DFG, Agrokor, M, Hoffman la Roche, Expo group etc.
• Plan and carry out all McCann and UM Podgorica activities
• Looking after 30 people and 75 clients
• Business development and client retention
• Budgeting and ing
• Establishing new business s, interact with clients and recruit employees
• Supervise and build teams, delegate responsibility and develop employee talents
• Both agencies are ranked No 1 at Montenegrin market



July 2005/ November 2010

McCann Erickson Podgorica
Leading global marketing communications company;
er Shandwick Affiliate Company
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Position: PR and Media Monitoring Director

• Advice on public relations activities and media strategies of different Agency’s clients, including the most prominent companies operating in Montenegro (Hypo Group Alpe Adria, Portomontenegro, Coca Cola )
• Organized promotional activities, study visits, press conferences and prepared press releases and interviews, talking points for speakers; media and public opinion analyses
• Created crisis communication strategies for different Agency’s clients
• Prepare media analysis for communication activities of diplomatic representation offices and international organizations. Client list include Embassy of USA and UK, Delegation of European Union and UNDP.
• Overseen media effect, media analysis and media positioning of electoral campaign for President of Montenegro as the Agency’s client.
• Established Media Monitoring Department including recruitment and training of 18 people now looking after 36 clients.
• Oversees everyday department’s operations, including new business development, new services development, client relations and budgeting.
• Responsible for media analysis, positioning and media consulting to clients
• Prepare media reports and suggest communication plans accordingly
• Created and developed different services, such are IMPP analysis (quantitative tool to measure media effects of clients’ PR programs), Political brief (daily media highlights for international business community in Montenegro) etc.
• Part of the team for implementation of corporate social responsibility and fundraising activities for different Agency’s clients (activities included the contest for the best small entrepreneur in 2006, numerous fundraising activities for Children’s Home Bijela and disabled persons, activities created to enhance environmental conciseness in Montenegro)





January 2001/ November 2008

In Co, In evision
Electronic media outlet with national coverage and highest viewer ratings in Montenegro.


Position: Journalist, TV host and Editor in chief

• Researched the topics and stories for different programming
• Organized and conducted interviews
• Edited and hosted over two hundred live shows.
• Reporting from the field on different topics and events.
• Cooperated with Editorial team to develop new media forms.


September 1999/ January 2001

RTCG,
National TV network

Position: TV HOST

• Prepared content and hosted entertainment programming


EDUCATION

Faculty of Political Science – Department Journalism