Lara84

Place of Residence: Dubai, United Arab Emirates

2014                         Professional Diploma in Digital Marketing (online course)

                                   Digital Marketing Institute, Dublin, Ireland

2008-2009                International Masters in Hospitality Management

                                 Escuela de Alta Dirección y Administración (EADA), Barcelona, Spain

2003-2006                Bachelor in Business Administration: Retail & Services Marketing

                                  American University of Beirut (AUB), Beirut, Lebanon

2002-2003                Psychology Studies

                                 American University of Beirut (AUB), Beirut, Lebanon

2002                         Lebanese Baccalaureate – Life Sciences Program

                                 International College (IC), Beirut, Lebanon

Dates in Position:  

Job Title:                 CRM & Registrations Manager

Company Name:     Art Dubai Fair LLC, Dubai, United Arab Emirates

Duties & Responsibilities:

• Managing the CRM System (Salesforce) and related data model


• Training and providing support for Salesforce users across the company


• Performing audits on the quality of data entered/modified by data users


• Responsible for the extraction of reports from the system based on different departmental needs


• Establish policies and procedures in the administration and management of the data in consultation with the CEO


• Responsible of campaigns creation, basic coding and setting targets with the Marketing team


• Creating, monitoring and conducting surveys post-events to measure attendee, sponsors and other stakeholders’ satisfaction levels


• Analyzing, tabulating statistics, and providing insights post-events


• Responsible for data capturing online and offline pre, during and post events


• Training of staff and preparation of all necessary requirements for the registration/welcome desks during the events

Dates in Position:   15

Job Title:                 CRM & Data Manager

Company Name:     ArabNet sarl, Beirut, Lebanon

Duties & Responsibilities:

• Set plan, build, train and manage a team to clean and regularly update ArabNet data


• Restructure the data to enable better segmentation, in turn enabling more targeted communications with customer base


• Manage the quality and consistency of data capture across all customer touch points including the site, competitions and events


• Lead research efforts for the collection of new data as required by business needs


• Work closely with the departments to come up with new ideas and achieve better outcomes using the CRM data and platform


• Act as the internal expert on the CRM system and other CRM features and functionality and provide recommendations for best and highest use of the platform


• Work cross-functionally to translate internal business needs and technology directions into application features and capabilities


• Leverage the CRM system and database to develop new insights and management reports


• Lead the registration and data collection process during events


• Lead the Research and Knowledge Management activities at the company

Dates in Position:   14 (project-basis)

Job Title:                 Communication & Digital Marketing Support

Company Name:     Keep it Simple sarl, project for the European Union Delegation to Lebanon, Beirut, Lebanon

Dates in Position:   2013

Job Title:                 Customer Relationship Management Officer (Team Leader)

Company Name:     GROME Cyprus Marketing Ltd (of GROHE AG), Beirut, Lebanon

Duties & Responsibilities:

• Responsible for the showrooms, OTCs and projects in the Middle East, Africa, and the East Mediterranean


• Launched the SAP CRM programme across the region


• Tasked and followed-up with the Field and Project Managers of the respective countries


• Supported the Marketing Department in and SMS campaigns


• Maintained the product optimization mix of the showrooms


• Supported the Project Managers in identifying and generating sales leads, prospects and key s


• Trained the Field and Project Managers on using the SAP CRM and Business Warehouse software


• Maintained and updated the SAP CRM software (including analysis, design, and testing of SAP modules)


• Performed market research for new showroom and project opportunities across the region


• Prepared marketing, sales and management reports

Dates in Position:   10

Job Title:                 Marketing Specialist & Coordinator

Company Name:     Information International SARL, Beirut, Lebanon

Duties & Responsibilities:

• Wrote proposals and market research reports


• Performed desk and field research, indepth interviews and primary research


• Acted as the Main Coordinator of the company´s publication "The Monthly" magazine


• Wrote English and Arabic articles on sociological and economic topics for "The Monthly"


• Translated English/Arabic text

Dates in Position:   Oct. 09-Dec. 09 (project basis)

Job Title:                 Membership & Marketing Manager

Company Name:     Global Leadership Team, Beirut, Lebanon

Duties & Responsibilities:

• Followed-up and processed payments via , , faxing and in person with prospective members of Lebanon 2020 – The National Summit


• Lead the compilation of the Faces of Lebanon 2020 directory


• Identified and ed potential sponsors for key activities of the Summit


• Trained and managed the hostesses


• Serviced the members during the summit

Dates in Position:   Apr. 09-Aug. 09

Job Title:                 Management Trainee in Marketing, Business Development & Guest

                                Relations Departments

Company Name:     Ho Rey Juan Carlos I 5***** GL (The Leading Hos of the World),

                                Barcelona, Spain

Dates in Position:   Nov. 08 – Feb. 09

Job Title:                 Customer Services & Reservations Consultant (internship)

Company Name:     Akaza Service Agency SL, Barcelona, Spain

Dates in Position:   Feb. 2006 – July 2008

Job Title:                 Research Executive & Project Coordinator

Company Name:     Information Technology Contracting SARL, Beirut, Lebanon (Research & Development office for ConeTeq LLC, Boston, USA)

Dates in Position:        July 2005 - Aug. 2005

Job Title:                     Exective (internship)

Company Name:         rmg: connect & TMI JWT, Dubai,

Arabic: mother-tongue in written and oral skills

English: bilingual in written and oral skills

French: intermediate in written and oral skills

Spanish/Caslano: intermediate written and oral skills

Microsoft Office (Word, Excel, PowerPoint, and Outlook): expert user

Internet (research and ing): expert user

Salesforce, SAP CRM, Microsoft Dynamics: advanced user

Zoho CRM, Insightly: intermediate user

Mailchimp, Campaign Monitor, Highrise, Asana, Google forms: advanced user

Project management, database management, market research, customer relationship management, training, digital marketing, managing a team, communication skills, translation, proposal and report creation and writing

Competencies: positive, proactive, service-oriented, strategic & conceptual thinking, teamworker, team leader, adaptable, dynamic and fast-learner

Volunteered at Dawawine Art Space, Beirut, Lebanon ()