KcDesign

Full CV / Resume

WORK EXPERIENCE
H5 Innovations, Graphic Design Internship - May 2009 - August 2009 New Jersey, United States
- Helped create simple signage, edit photos, for local businesses while learning basic illustrator skills and it’s applications to signage, packaging, commercial printing.

Atlantic Label, Assistant Graphic Designer - June 2010 - August 2010 New York, United States
- Collaborated with lead designer to design and produce a variety of print collateral for businesses including business cards, stationary, logos, page layouts and labels.
- Built greater understanding of the 4 color printing process and how to prepare files for print to ensure high quality.

AIT Digital, Assistant Graphic Designer and Internship - May 2011 - August 2011 New York, United States
- Worked with clients to create and design logos and identity systems.
- Created print ready artwork for large scale signage including building signs, banners and car decals.

Vision Sports Club, Senior Graphic Designer and Advertising Coordinator - December 2012 - Present Pearl River, New York, United States
- Successfully designed and promoted all facility graphics through newsletters, print material, and social media to create individual program identities while maintaining brand consistency.
- Prepared all print material in compliance with design standards for promotional material including apparel, posters, magazine ads, fabric banners, wall decals, and acrylic signage.
- Utilized Dreamweaver to maintain and updated site design and content.
- Implemented new promotional system on facility treadmills to inform members of news, specials, and gym related content through Blogger.
- Expanded advertising through new cost effective online channels including Yelp, Single Platform, Google Analytics, , Iconosquare to reduce marketing expenses by 10% in 2013 and 24% in 2014.
- Established and successfully maintained social media presence growing our following by over 55% in 2 years.

Bad Kids Collective, Head of Apparel and Design - April 2013 - Present New York, United States
- Successfully concepted and designed over 50 pieces of apparel in Illustrator and Photoshop which sold over 2,000 units in 2 years
- Conceived and managed the creative rebrand in 2013, designing the more refined ‘BADx’ logo that reflected the new direction and set a foundation of consistency.
- Created graphics and promotional materials to market new apparel and events through Bad Kids’ site, social media, and partnered blogs and media
- Collaborated with team members to research emerging fashions and held focus groups in order to develop design inspiration boards on Pinterest, track consumer trends.
-Managed all production operations including ordering, printing, inventory and fulfillment.
- Fulfilled all insourced orders using a Direct to Garment Printer and Heat Press for Heat Applied Transfers.
- Cultivated and maintained relationships with third party manufacturers and outsourced screen printers to ensure we received quality, on brand products in a timely fashion from credible suppliers.
- Utilized Shopify to gained a thorough understanding of sales trends to aid in strategic and inventory decisions.