Marketing & Communications Kate

Full CV / Resume

Marketing and Business Development Assistant,
Recife, Brazil August 2014-March 2015
-Developed entry-strategy for key information communication technology market.
-Researched Brazilian professional education market and presented positioning recommendation to business development management.
-Researched and designed regional Google AdWords campaign for in-house product.
-Coordinated with American suppliers to confirm project expectations and timeline.
-Translated marketing videos, copy, and other publicity materials from Portuguese to English.
-Developed strong understanding of Northeast Brazil information technology economy.

Analyst Intern, Penn Schoen Berland & Associates
Seattle, Washington September 2013-June 2014
-Investigated political, social, and economic events affecting skewed research results in international markets and presented conclusions to managers.
-Analyzed survey and focus group data to identify key findings and takeaways for clients.
-Assisted in testing and fielding online surveys [checking logic, tracking participation].
-Researched clients’ competitors in the technology, entertainment, and business services sectors to provide greater depth to pitches and presentations.
-Conducted statistical analyses such as conjoint analysis, significance testing, maximum difference scaling, and market segmentation modeling.
-Compared and investigated annual International Government Elite Survey results for client in 14 countries.

Associate Consultant, Pacific Northwest Advisors
Seattle, Washington October 2013-February 2014
-Researched, identified, and ed middle-market Latin American businesses (revenues of $10-$20 million) to gauge interest in stateside expansion.
-Developed pitches with Senior Advisor to Seattle trade unions and local middle-market businesses interested in international partnerships.
-Identified key Pacific Northwest industries compatible with those of Chile, Colombia, Peru, Brazil, and Mexico (biotechnology, software as a service, consumer technology).

Intern, Revolution Public Relations
Seattle, Washington September 2012-December 2012
-Wrote pitches to journalists to feature clients’ products in articles to create buzz.
-Participated in strategic marketing brainstorming meetings for new clients.
-Gathered Google analytics for clients’ sites and blogs.
-Coordinated with manager, client, and creative team to execute promotional campaigns.
-Created social media content for clients’ and Twitter s.
-Wrote expository blog entries for Revolution PR site monthly.

Salesperson, Nordstrom
Portland, Oregon and Seattle, Washington June 2010-December 2013
-Achieved hourly sales goals to remain at desired performance rank in the Men’s Sportswear and departments.
-Resolved customers’ dissatisfactions and accommodated customers’ needs.
-Collaborated with associates to delegate and execute department duties.
-Marketed focus products as determined by manager.

SKILLS, ACTIVITIES & INTERESTS
Language: Proficient in Portuguese and Spanish.
Skills: Microsoft Office Suite, Database research, familiarity with SPSS.
Activities: Amazon Case Strategy Competition [1st Place team, Spring 2014], Lululemon Foreign Strategy Case Competition [2nd Place team Winter 2014], Pricewaterhouse Coopers ing Case Competition [2nd Place team Fall 2012], Global Business Case Competition Ambassador, Alpha Phi Sorority Vice President of Marketing.
Interests: Foreign Policy, International Market-Entry, Brand Management, Travel, Health

EDUCATION
University of Washington Michael G. Foster School of Business
Business Administration, Marketing, & International Business [Graduated June 2014]
Interdisciplinary University Honors College Cumulative GPA:
Foreign Study: University of Amsterdam Summer 2012
Universidad Catolica de Argentina February-July 2013