Jason Gonzales

Full CV / Resume

Original Grain Watch Co.

Graphic Designer & Photographer (Feb. 2017 - Current)

• Developed concepts and designs of marketing collateral for various mediums including , site, digital advertising and social media platforms to sell products with a price range of up to $12K.

• Collaborated in development of Influencer Marketing campaigns, working with budgets exceeding $5K.

• Conceptualized styling for and execution of lifestyle focused photo shoots

• In-depth product retouching for items with a price range of up to $12K.

• Developed/Designed campaigns with an average ROI of $10K.

• Initiated expansion of Art Department personnel and developed hiring process for said expansion

• Greatly improved trend-forecasting knowledge and skills

Sivana Spirit

Photographer & Graphic Designer (Apr. 2016 - Feb. 2017)

• Photograph (still life) all product for use on e-Commerce store

• Photograph specific product on models in studio setting for use in e-Commerce store, various marketing collateral and social media platforms

• Develop and coordinate creative concepts for on-trend/fashion-forward lifestyle photo shoots with involvement in location scouting, model booking and set design.

• Develop concepts and designs of marketing collateral for various mediums including , site, and social media platforms

• Gained indepth knowledge of and social media marketing with use of various software

Peter Grimm Ltd. Headwear

Marketing Design Specialist, Photographer. (Apr. 2015 - Dec. 2015)

• Design of all marketing and sales material including catalogs, posters, brochures, html campaigns, sell sheets, etc. with output for various print and digital mediums.

• Lead development and coordination of creative concepts for on-trend/fashion-forward lifestyle photo shoots with involvement in model procurement and set design.

• Executed said photo shoots with 100+ products per shoot.

• Implemented re-branding initiative through on-trend design and digital presence to result in a new unique and authentic company identity.

• Implemented creative social media marketing initiative with an increase in social media presence and interaction.

• Greatly improved marketing aesthetic/outreach through implementation of new HTML based promotions and newsletters.

Luded Inc. Events & Marketing

Creative Director, Photographer (Apr. 2013 - Apr. 2015)

• Design of all marketing and promotional material used in various print and digital mediums.

• Supervision and management of promotional team in execution and follow-through of marketing and promotional initiatives.

• Led development of brand experience through implementation of individual-focused hospitality initiatives.

• Captured essence of hosted and collaborated events as event photographer.

• Lead collaborator in development and coordination of innovative events through means of creative execution.

Red Bull

Student Brand Manager (2012 - 2013)

• University and community focused event coordination from concept to implementation and follow-up, with an average of 500 impressions per event.

• Executed strategic and creative guerrilla marketing tactics resulting in 200+ organic weekly impressions.

• Generated 10+ leads for distribution expansion increasing sales of the energy drink beverage in the surrounding community.

• Collaborated in regional event planning and execution of large-scale marketing initiatives with other Red Bull SBM’s at surrounding universities.

• Expanded outreach to and support of various on-campus organizations through next-level brand experience.

Cal. State Univ. San Marcos - Associated Students Inc. Student Gov't Auxiliary

Vice President of Marketing (2011 - 2012)

• Lead in development and execution of marketing initiatives through various channels, with focus on increasing student awareness and involvement at the university.

• Design of all marketing and promotional materials with output to various print and digital mediums.

• Established social media presence and implementation of new social media marketing campaigns.