An Adventurous Yet Strategic Traveler Marketer

Full CV / Resume

FIFI ARISANDI

JL. RAMBUTAN RAYA NO 8
TANJUNG DUREN, JAKARTA BARAT
JAKARTA – INDONESIA

: + 62 81 2300 2504
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OBJECTIVE I have experiences in marketing field in several different industry. My first experience was as a sales marketing in an education agent. Then I join PT Datascrip as a Marketing Executive, which role was as a product manager. I was in charge for the consumables (printer’s ink) and projector product of the famous and well-known, Canon brand. Afterwards, I join PT Luxasia Indonesia as an Assistant Brand Manager for imported fragrance brands, Salvatore Ferragamo and Jean Paul Gaultier. Currently I work in a major local company Martha Tilaar Group as a Marketing Manager who handle the beauty school. All of my experiences have given me broad and valuable insight and knowledge that make me able to deal with many challenges.

I am an analytical person. I love doing research before deciding anything. These make me a strategic person since I have always been full of consideration. I also like to question many things. It's probably because I always think out-of-the-box. I am confident and secure with myself. Yes, I have weaknesses but I also have strengths, therefore I take constructive critics & advises in a proper way.
I am perfectionist, I always do everything the best I can. I always find ways to upgrade myself in many aspects. I never allow myself to feel complacent. I am an introvert person. I find my strength in being alone since it allows me to think and contemplate. But I don't have any issue working with people. I may not be the most patient person in the world but I can be quite tolerable as long as it is reasonable.
I work best when I am being trusted. Since I believe that once trust is lost, it is almost impossible to gain it like it was before. So I will do everything I can to keep the trust given to me.


WORK EXPERIENCE Dates Attended: JULY 2014 - NOW
Company Name: PT MARTHA BEAUTY GALLERY (A member of Martha Tilaar Group of Companies)
Position/Title: Marketing Manager
Primary Responsibilities: 1. Create marketing strategy for the company with the main goal is to achieve the target set by the company.
2. Lead and direct the sales team so they will be able to achieve the target given.
3. Analyze the issues faced by the sales team that hinder them to achieve the target.
4. Create action plans on the issue and propose to the management prior to the execution.
4. Make sure that all the promotion activities are inline with the budget.
5. Create online marketing plan and make sure the execution is inline with the plan being made.
6. Maintain a good relationship with related personnel in the Martha Tilaar Group as well as with the media and third parties.



Dates Attended: SEPTEMBER 2013 – APRIL 2014
Company Name: PT BINTANG MANDIRI REKA (BODY CONTOURS SINGAPORE)
Position/Title: SALES & PROMOTION MANAGER
Primary Responsibilities: 1. Ensure all sales & marketing activities for the company to meet the deadlines and are on track.
2. Plan & organize sales promotional events, like roadshows, talkshows, cooperation events, etc.
3. Identify and develop joint promos with 3rd parties such as banks, insurance companies, restaurants, event organizers.
4. Analyze the results of all sales programs and establish their effectiveness.
5. Be responsible for sales material production, inclusive of leaflet, flyer, poster, etc. This involves proof reading and script writing, liaising with graphic designer & printer.
6. Maintain effective use of social media networking, : , Twitter, etc.
7. Establish & maintain relationship with the media and look into opportunities to work with magazine or TV program sponsors.
8. Supervise subordinate staff to accomplish tasks in proper timely manner and be responsible for the supervision and performance of emarketings.
9. Focus on activities that generate sales leads.

Dates Attended: MARCH – AUGUST 2013
Company Name: PT COSMETICINDO SLIMMING UTAMA (MARIE FRANCE BODYLINE)
Position/Title: ASSISTANT MARKETING MANAGER
Primary Responsibilities: 1. Work together with advertising agency to make sure all the advertising are on track.
2. Work together with online agency for online ads & site
3. Liaise with Banks for cooperation in regular & tactical promo.
4. Make sure that the promo is well executed at all Centers.
5. Find opportunities for branding partnership with 3rd parties.
6. Maintain good relationship with medias.
7. Work together with PR agency for launching events.

Dates Attended: DECEMBER 2010 – JANUARY 2013
Company Name: PT LUXASIA INDONESIA
Position/Title: ASSISTANT BRAND MANAGER
Primary Responsibilities: 1. Make plan to achieve sales target.
2. Analyze the sales trending to create an action plan following the analysis result.
3. Do branding activities, such as arranging press events, product launching, and promotion activities.
4. Make sure that all branding activities not only to achieve the brand awareness, but to help achieving the sales budget, as well.
5. Maintain the brand’s P&L.
6. Do sales forecasting and budgeting for principal and internal.
7. Maintain healthy stock keeping units (SKU) level.
8. Do the market survey, such as : competitors’ promo, price positioning, etc.
9. Generate monthly reports for internal and principal.

Dates Attended: FEBRUARY 2009 – AUGUST 2010
Company Name: PT DATASCRIP
Position/Title: STAFF / MARKETING EXECUTIVE
Primary Responsibilities: 1. Make promo plan to push sales in order to achieve the target.
2. Do branding activities, such as arranging or sponsoring events, making concepts for advertising & press release, arranging press conference, etc.
3. Organize the preparation for events, such as exhibitions, etc.
4. Do budget planning for Advertising & Promotion (A&P) activities.
5. Maintain healthy stock keeping units (SKU).
6. Analyze forecast from sales department to create accurate PO's quantity.
7. Generate monthly reports for internal and principal.

Dates Attended: AUGUST 2008 – FEBRUARY 2009
Company Name: PT ANEKA SEARCH INDONESIA
Position/Title: STAFF / ADMINISTRATIVE ASSOCIATE
Primary Responsibilities: 1. Prepare the test material for handover to the test administrator.
2. Score the answer sheet, prepare the report and send it to the respective client.
3. File the testing documents according to the correct procedure.
4. Maintain and update clients' database.
5. Help out on special projects including organizing venues for training and testing.

Dates Attended: SEPTEMBER 2006 – SEPTEMBER 2007
Company Name: EDLINK+CONNEX
Position/Title: STAFF/MARKETING STAFF (STUDENT COUNSELOR)
Primary Responsibilities: 1. Market the company's services as well as the institutions in cooperation with it.
2. Provide brief and detailed information about overseas institutions.
3. Organize promotional activities.
4. Manage administration duties related with clients' overseas study plans.

Dates Attended: JANUARY 2005 – JULY 2008
Company Name: PT RAJAWALI MAS
Position/Title: STAFF/FINANCE ADMINISTRATOR
Primary Responsibilities: 1. Do the company’s book-keeping.
2. the sales persons to resolve any discrepancies found in the transactions.
3. Provide financial report for the company’s owner.



EDUCATION Institution: PETRA CHRISTIAN UNIVERSITY
Degree: BACHELOR DEGREE ()
Completion Date: December 2004
Description: Faculty of Industrial Technology Major of Informatics Engineering Minor of Information System GPA : /