Le Thi Thuy Duong

Full CV / Resume

EXPERIENCES

 

SENIOR BUSINESS DEVELOPMENT MANAGER

Golden PR (January 2018 – Present)

Direct sales and managers for increased revenue, new client services, solution processes, and training for new business rollouts. Initiate project management on new client implementation and direct new sales initiatives.

·       Analyzed, Identified & Conducted Business growth strategy for 20% increase of revenue

·       Overviewed key s to identify areas of potential improvement and developed plans and strategies to implement changes, reached a customer satisfaction of 98%

·       Developed relationships with existing & new clients base at all levels of the hierarchy, expanding new business opportunities, reached 30% increase of new businesses

·       Liaised & Coordinated Internal team for Integrated Marketing Communication project management

·       Presented business development training and mentoring to business developers and other internal staff by researching and developing a thorough understanding of the company’s people and capabilities, reached minimum 80% of team personal development’s KPIs

 

STRATEGIC PLANNING MANAGER

Golden PR (March 2017 - January 2018)

·       Handled strategic communication & content marketing planning including: tracked industry and competitive trends, developed forecasting models and scenario analysis, examined strategic performance, spotted emerging market opportunities, identified communication strategy, looked for novel strategic solutions, and develop creative action plans

·       Facilitated Project Management for key , involved strategic planning, managing & deploying resources for Communication Campaign including Digital PR, Activation & Event

·       Liaised & Communicated with clients as agency’s sole point-of-

·       Analyzed business performance & prepared business report, achieved yearly revenue of 1 million US dollars

·       Enhanced department and team development by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to key ’s accomplishments

PR MANAGER

Golden Event - PR (June 2015 - March 2017)

·       Managed and developed client s to initiate and maintain favorable relationship with clients

·       Communicated with major clients on a regular basis and respond to specific queries

·       Liaised between customers and cross-functional internal teams to ensure the timely and successful delivery of our solutions according to customer needs

·       Lead & Coached a team of dedicated to meeting the operational needs of assigned client segments

PR SUPERVISOR

IMS Agency (July 2014 - May 2015)

·       Developed and managed multiple successful PR initiatives across key

·       Developed and implemented tools to measure the ROI of marketing and public relation programs

·       Monitored & analyzed key market’s PR initiatives

·       Managed external vendors to develop collateral, PR initiatives

FOUNDER, OWNER & MANAGER

Anchor Bar & Restaurant (January 2014 - September 2016)

Own, maintain, manage and market a Russian Bar & Restaurant in Vung Tau City

·       Incorporated, leased, renovated, supplied, furnished, decorated, and run business

·       Managed front/back house restaurant operations

·       Developed business relationships throughout the city with big business owners and government officials

·       Developed marketing & advertising to attract potential customers & tourists

·       Developed and maintained an inventory control program for the bar & kitchen resulting in a more consistent inventory of product used and a food cost

·       Set-up training sessions with vendors and restaurant employees

 

SENIOR EXECUTIVE

Integration Agency (November 2011 - May 2013)

·       Handled a client portfolio, directing their PR efforts and strategies towards their client’s specific target audience

·       Developed & Implemented Integrated Marketing Plan, PR, Event

·       Cultivated relationships with influential s in the press and broadcast media

·       Collated, analyzed and evaluated media coverage

·       Undertook research for new business proposals and present them to potential new clients

PR EXECUTIVE

AVC Communication - OIM JSC., (November 2010 - August 2011)

·       Worked as part of an team to develop client proposals and implement the PR activity

·       Prepared regular client reports and attend client meetings

·       Researched, wrote and distributed press releases to targeted media

·       Monitored media coverage and reported back to clients via , over the and through presentations

 

AND PR ASSISTANT

(June 2010 - October 2010)

·       Responded to the execution of client and internal campaign activities and coordinate with internal team or suppliers

·       Identified and qualify client contracts

·       Developed key client documentation: proposal, quotation, client, invoicing

·       Kept up-to-date client status records, including activity, closings, follow-up, billing

·       Produced PR articles for and clients

·       Supported HerVietnam offline and online marketing activities (promotional items, events, etc.)

·       Managed & Produced Press office documentaries

PROGRAMMING EXECUTIVE IN “WILD WILD WEST” PROJECT

RMIT University (June 2010 - September 2010)

·       Planned communications campaign which encourage to change students perception about university student experience survey

·       Planned an event which reward the students who did the survey, which contribute directly to university development

·       Planned event programming including activities on stage and off stage

·       Found sponsors for the event and followed up sponsorship

·       Managed F&B in the event

·       Prepared VIP area and service for sponsors, journalists and honored guests of the event

·       Collaborated with other teams: activation, communication, and event planning team

 

EDUCATION

RMIT University Vietnam

Bachelor, Professional Communication, 2010 – 2011 (Undergraduate)

RMIT University Vietnam

Diploma, Commerce, 2008 - 2010

 

*I decided to drop off last semester in University according to teenager’s rebellion belief that a person & his success ain’t defined by a certificate. Not so wise one, but it’s the truth.

INDUSTRY & KNOWLEDGE

·       Public Relation

·       Market Research

·       Online Marketing

·       Social Media

·       Content Marketing

·       Management

·       Monitor & Report Analysis

Experiences in Industries:

·       Technology

·       Nutrition

·       FMCG

·       Pharmacy

·       Fashion & Lifestyle products

·       Beverages

HOBBY

·       Meditation & Yoga

·       Trekking, Jogging & Indoor Bouldering

·       Reading (The Alchemist, Emotional Inligent, The Power of Your Subconscious Mind, Work Rules, The Hidden Life of Trees, Who’s got your back, The Dalai Lama Stages of Meditation, Sky Burial)

REFERENCES

·       Mr. Huynh Le Khanh – Managing Director – Golden PR – :

·       Ms. Hoang Trang – Senior Manager – Golden PR – :

·       Ms. Nguyen Minh Huong – CEO – Golden Communication Group Holding – :