Diana

Full CV / Resume

 



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LATIN GRAMMY/DIALOGUE

September 2016                               FREELANCE – PROJECT COORDINATION

•  Red Carpet Coordination – Latin Grammy Acoustic Sessions. VIP Guests + Media.

MONTE XANIC

August 2016                                    TRAINING CONSULTANT

•  Service culture training, operational positions. Valle de Guadalupe, Baja California – Ensenada.

W MEXICO CITY HOTEL

January 2011 –

January 2016                                   PROPERTY MARKETING MANAGER

•  To develop and activities related to events, public relations, marketing, communication and brand image.

•  Responsible of all W Happenings (Brand events), to coordinate timelines, vendor management, sponsorships and synergies, logistics, production and execution.

•  Responsible for assisting and coordinating all media + VIP/Influencers guests, hospitality, logistics, special experiences, shootings, filming and interviews.

•  To develop and coordinate marketing strategies, opening, reopening and Brand repositioning.

•  To create and implement opening strategy for J by José Andrés restaurant, working closely with ThinkFoodGroup, chef José Andrés’ company

•  To develop and coordinate, along with the agencies and General Manager, unique platforms to generate content, around Brand Passions (Fashion, Music and Design), W House of Fashion, 7th editions, international guests: Bibhu Mohapatra, House of Malakai, and Patricia Field, among others.

•  “Train the Trainers” program member, responsible for training, motivate and create a new service culture.

•  Coordinate, manage and report budget and expenses. Manage daily activities with PR, press and digital agencies

PR ALAZRAKI

March –

August 2010                                    PUBLIC RELATIONS AND EVENT COORDINATOR

•  Organization, logistics, coordination and execution of special events. Coordinated and managed media relationships

INK PR

May 2008 –

October 2009                                   PUBLIC RELATIONS AND SPECIAL EVENT COORDINATOR

Placido Domingo Concert (Chichen Itza Oct ’08 / Zacatecas Apr ’09)

•    Coordinated and managed local and international media. Handled logistics and hospitality of special guests

•    Planned and executed communications strategies

Fox Sports LAD Awards (Mexico City Dec ’08) / Board Franchisees Hoes City (Cancún May ’08)

•    Organization, logistics, coordination and execution of special events, hospitality and

•    press conferences. Developed communication materials and reports. In charge of corporate communication

COSTCO WHOLESALE - SATÉLITE

December 2006 –

May 2008                                        HUMAN RESOURCES ASSISTANT

•  Coordinated and executed training programs and internal communication. Headed recruitment and selection

•  Executive Assistant – Vendors and buyers management. Executed sales reports and executive presentations

WALT DISNEY WORLD RESORT – ORLANDO, FL.

September 2005 –

September 2006                               CULTURAL REPRESENTATIVE

International Program at the Mexican Pavilion – Epcot Center

•       Provided superior customer service in both English and Spanish. Managed groups of guests. Organized and controlled the work area. Adaptability to multitask

ACADEMIC QUALIFICATIONS

Escuela Bancaria y Comercial – W Mexico City / NLP course (30 hours) - March ‘13

Escuela Bancaria y Comercial / Certified Marketing / EBC Cambridge (145 hours) - Aug ‘11 – Feb ‘12

Universidad del Valle de México / Degree in Communication Sciences – Marketing and Advertising - 2000 – 2004

LANGUAGE AND SKILLS

Native Spanish speaker                                            Microsoft Office – Power Point, Word, Excel, Outlook

Fluent in English                                                      MAC – Keynote, Pages, s