Debora Zanette

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  Edit position Consumer Insights Intern
  
  
  Consumer Insights Intern
  Company NameRed Bull
  Dates EmployedJun 2018 – Present
  Employment Duration3 mos
  LocationSalzburg, Austria
  
  
  

  - Market Research: Assisting the Global Insights team in bringing the tracking and awareness research in-house. Supporting research alignment with top 40 countries, including sample sizes, panel providers, translation agencies, top KPI’s to track and to the adaption of local acquired: Market research, global project Business Planning:Providing 160 countries with One-Pagers that include most valuable data for creating next year’s business plan enabling fact-based decision acquired: Shopper insights and understanding of the different economies for soft and energy drinks category. - Project Management:Coordination of initiatives, tracking milestones, organizing logistics for global calls, supporting the team with pre-calls alignment, shaping key messages, capturing outcomes and ensuring follow up of the agreed acquired: Project coordination, influencing without authority and process T&A Collaboration SpaceResponsible for updating the teams internal space with new layout, content and designing the logo for the team.

  
  
  


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  Edit position Client Support Analyst
  
  
  Client Support Analyst
  Company Name
  Dates EmployedApr 2016 – Dec 2016
  Employment Duration9 mos
  LocationSão Paulo e Região, Brasil
  
  
  

  - Customer Care:Contributed to the Sales team when managing Top Clients from Latin America. Provided support for customers on 's platforms: campaign creation, measurement, optimization and generating acquired: tools (Business Manager and Ads Manager), Social Media Optimization (SMO), client management and soft skills. - Training:Responsible for introduction training for and Instagram platforms to new team acquired: Planning and running training sessions.

  
  
  


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  Edit position Marketing Intern
  
  
  Marketing Intern
  Company NameSergio K.
  Dates EmployedAug 2015 – Feb 2016
  Employment Duration7 mos
  LocationSão Paulo e Região, Brasil
  
  
  

  - Campaigns:Created campaigns for Spring/Summer and Autumn/Winter. Concept development, campaign production, and online communication strategy & acquired: Campaign development, Google Ads, and Ads. -Lookbook:Developed a new lookbook for each collection. The process included casting models, organizing logistics and, setting up the photography studio, coordinating photoshoot, product shots, photo manipulation in Photoshop, formatting the lookbook in InDesign and deploying them for 30 stores and 150 acquired: Adobe package: Photoshop, Illustrator, InDesign, and Merchandising & Collaborations: Created merchandising strategies with partners who would rent out the storefront of the two leading stores. Responsibilities included making sure that brand guidelines were met in both parties, buying material and setting up store-fronts. Sergio K’s partnerships varied from AXE, Eleven Paris, Comme des Garçons, and acquired: Merchandising strategies and Showroom & Music Events:Worked on new concepts for the showroom, for each season, helping the sales team to host retailers. For each new season launch, also organized one store-event for each of the 30 stores with DJ, bartenders, and acquired: Event planning, on-site and in the distance.

  
  
  


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  Edit position Brand Marketing Intern
  
  
  Brand Marketing Intern
  Company NameMars
  Dates EmployedFeb 2014 – Aug 2014
  Employment Duration7 mos
  LocationQuerétaro e Região, México
  
  
  

  - Business Analysis:Period reports of the sales of each SKU for M&M’s and Milky Way brand, crossing the analysis with marketing and sales strategies to measure campaign success. Quarterly presentations to the team with full report analysis, using Nielsen and other databases, comparing results to past years and acquired: Business analysis, strategy, and presentation. - Media Plan:Coordinated the yearly media plan for both M&M’s and MilkyWay, being the point of of the creative agency (BBDO) and promotion agency. Project representative in internal meetings with R&D, Sales and trade marketing. The 2014 media plan consisted in the production of a TV commercial for Milkyway, translation of TV commercial for M&M’s, and creation of World Cup-related packaging promotion for both acquired: Agency management, media plan creation & implementation and time management. - Seasonality & Limited Editions:Launched seasonal packaging together with R&D and trade team for Easter, mother’s day, Halloween, Christmas and Valentine’s day. Product testing, concept creation, and launching a strategy for limited editions which were launched every semester. Skills acquired: Drive for results, multitasking, collaboration with the cross-functional flexibility to work with different teams. Budget management:Kept track of all expenses from the marketing team regarding M&M’s and Milky Way brand. Make sure that all promotions and actions were within forecast and re-distribute budget if new strategies were thought of along the acquired: Budgeting, SAP tool.