Daniel Metz

Full CV / Resume

PROFESSIONAL EXPERIENCE
Visit Oakland, August 2014 – Present
Digital Marketing & Communications Manager

• Responsible for planning and managing organizations social channels leading to a 72% growth on , 57% growth on Twitter, and 134% growth on Instagram
• Created, managed and implemented research-driven content marketing strategy leading to a 200% increase in pageviews over previous year
• Manage SEO/SEM strategy and content partnerships
• Create marketing campaigns to drive awareness and bookings to Oakland to partners and potential visitors
• Manage projects and relationships with creative agencies and vendors including advertising, traditional print media and services

Professional Convention Management Association, May 2012 – August 2014
Digital Marketing & Communications Manager; Marketing Specialist

• Assisted in development and execution of digital content strategies leading to a 55% increase in pageviews and 76% increase in visits
• Responsible for social media (, Twitter, YouTube, LinkedIn, Instagram, Google+) strategy and execution
• Assisted in management and execution of company site redesign
• Successfully implemented greater keyword research leading to increased search ranking position
• Responsible for maintaining company sites - creating content and keeping it up to date
• Managed design, implementation and content creation for company microsites
• Responsible for all global marketing activities - promotion, outreach, digital presence
• Company lead on mobile initiatives including mobile app development and responsive design implementation
• Manage multiple marketing campaigns for a variety of departments and products

Have Dreams, Park Ridge, IL, October 2010 – May 2012
Marketing Communications Associate

• Launched organization’s first e-mail marketing database and e-mail marketing campaigns
• Successfully developed and managed , LinkedIn and Twitter communities
• Assisted in the creation and development of the organization’s site, using Google Analytics to track success
• Created all online content using Drupal, taking into SEO/SEM strategies
• Created, managed and reported Google AdWords campaigns
• Wrote, edited and distributed marketing materials including press releases, donor e-mails, newsletters, brochures and other marketing collateral
• Responsible for media relations and increasing awareness

Edelman Public Relations, Chicago, IL
Consumer Marketing Intern; January – July 2010

• Executed on national brand’s social media campaign leading to a spike in sales and increased product awareness.


COMPUTER AND WRITING SKILLS
• Experienced in both business and creative writing including press releases, newsletters, fact sheets, and blog posts
• Understanding of HTML and CSS
• Adept in Content Management Systems specifically Drupal, WordPress, Sitefinity
• Extensive Management System experience with Vertical Response and High Road Solutions

EDUCATION
• Illinois State University; Bachelor of Arts in Communications