Chris

Full CV / Resume

TOP-PERFORMING EXECUTIVE AND PASSIONATE WANDERLUSTER - Accomplished, results-oriented, and performance-driven global sales and marketing executive with 8 years of experience generating $ million in new business, launching 2 new brands, and leading international operations in 4 global markets with the most iconic brands in the world. Textbook hodophile with a chronic obsession for vacation planning, itinerary building, and travel consulting. Globetrotting nomad with 10 countries visited and counting: USA, Canada, Mexico, Brazil, Argentina, Jordan, UAE, South Korea, Vietnam, Philippines

• Led the $40MM Gillette, Venus, Joy and Olay brands on the Dollar General Team.


• Boosted sales by 13%, profit by 6%, and grew the Skin Care category by an additional 40%.


• Doubled Olay's assortment for an incremental $ in shipments and 93% sales growth.


• Cultivated strong relationships with clients by delivering winning plans across budgeting, assortment planning, merchandising, shelving and promotion planning.


• Partnered with the Nashville SC soccer club to promote new item launches, creating custom in- store displays and executing a digital awareness campaign on Nashville SC’s Instagram.


• Coordinated with the PR agency to ensure the smooth delivery of press releases.


• Handled communications between the agency and internal teams to ensure the successful creation of displays, ad features, sales promotions, on-shelf availability, and product in-stock.

• Boosted e-Commerce sales by , profit by 3%, and market share by at Walmart.


• Grew the size of e-Commerce sales by 4% compared to in-store sales in 1 year.


• Optimized marketing budget ROI by planning and executing performance marketing campaigns including banner ads, land page takeovers, paid search, SEM, SEO, and paid social.


• Maintained 98% eCommerce content quality rating across 200 SKUs by developing custom e-Content according to Walmart's quality standards, improving SEO, organic search and performance marketing tactics by 50%.


• Monitored placements daily and maintained 40% share of voice across 10 key search terms and negotiated for additional placements each month.


• Led the early and exclusive e-Commerce launch of GilletteLabs, owning project management and engaging with cross-functional teams, and selling out in 2 weeks.


• Led the best-in-class launch of Gillette Intimate Grooming on with 99% content quality, 158 reviews and created the first virtual bundle on


• Grew Braun’s e-Commerce sales by and assortment by 7 items, including Braun’s first female IPL to be sold at Walmart for DTC shipping.

• Grew assortment by , on-shelf availability rate to 95%, and improved in-stock rates by 13%.


• Delivered a 11% increase in sales, 10% profit boost, and grew e-Commerce sales by 124%.


• Managed trade fund effectively, driving promotional ROI up by an astounding 133% while maintaining forecast accuracy at a steady rate of 3%.


• Boosted market share by via digital, social, branded and performance marketing execution.


• Launched performance marketing campaigns to recapture lapsed users, boosting sales by 14%.


• Improved in-stock rates by 13% after adding 217 pegs across 41% of stores.

• Provided weekly campaign KPI performance updates and optimized metrics by conducting A/B tests, audience segmentation optimization, and content influence studies.


• Increased qualified site traffic to Utah Tourism's site, increasing ho bookings by 162% through sponsored content renovation.


• Identified HPE's top markets through consumer insights and analyzing data insights, leading to ad spend efficiencies and a 392% revenue boost from future campaigns.


• Collaborated with the creative agency to optimize American Express' lead generation content strategy and provide creative insights, resulting in 100% growth.


• Relocated swiftly to Nativo's NYC office, leading SEM & SEO campaigns in Canada and the UK.


• Grew existing businesses 3x on average, while driving new business with the sellers.


• Received the Superior Client Success award in recognition for my excellent customer service, CRM management, ability to collaborate, lead performance and manage multiple projects.

• Promoted after successful internship from October 2015 – February 2016, cultivating valuable client relationships, and providing impeccable customer service, resulting in renewal revenue growth in 3 months.


• Developed the brand strategy and marketing plans for 30 diverse digital performance marketing campaigns for brand innovation across various industries and paid channels, including paid search, paid social, SEM, SEO, direct response, e-mail


• Authored Nativo's first Coordinator Progress Plan for efficient new hire onboarding of associate brand managers and associate executives.


• Boosted productivity by creating Nativo's innovative offshore team in Chennai, India and providing international team development support and collaboration tools.


• Mentored first Management Intern to secure future promotion within three months.


• Translated data into results from analytics tools and updated clients with weekly campaign analyses, performance metrics and recommendations for optimizing campaigns.

• Recorded all match statistics in water polo event, escorted athletes around the Olympic Park, provided excellent guest services in Portuguese, Spanish and English.

• Conducted fittings for each contestant's opening outfit and steamed sashes. Performed VIP talent management, to Miss Universe, the guest performers and hosts. Assisted during the live broadcasts of the preliminary competition and the final competition, adjusting dresses on stage during commercial breaks, helping the hosts get dressed during changeovers and preparing the winner ahead of the press conference.