Ashley

Full CV / Resume

Allstate Insurance Company | Northbrook, Illinois February 2014 - Present
Marketing Consultant – Partner Integration
Marketing Program Delivery – Digital and Regional Marketing
 Develop marketing plans for various value-add products and services.
 Facilitate multi-channel marketing planning sessions on a monthly basis.
 Create visibility for internal stakeholders to support decision making.
 Build and implement tools and processes to enable internal efficiency and integration.
 Assist with the development and implementation of team and department strategy.
 Identify and support change management needs.
Allstate Insurance Company | Northbrook, Illinois July 2011 – January 2014
Leadership Development Program
A corporate rotational program designed to accelerate professional development over three, one-year job placements. Rotational assignments involve project management, change management and strategy development.
Communication Consultant – CEO Strategic Communications | Rotation Three
Corporate Relations | Northbrook, Illinois
 Wrote communications on behalf of the CEO for internal and external audiences.
 Researched and synthesized findings to be included in executive briefings.
 Led and contributed to the creation of briefing materials to prepare CEO for speaking engagements and events.
 Implemented communication activities to fulfill executive positioning plan.
Liability Determination Claims Adjuster and Regional Projects | Rotation Two
Arizona Casualty MCO and Southwest Region | Tempe, Arizona
Claims
 Investigated auto accidents to determine the percent of fault each party contributed to the loss while providing customer service to all parties involved.
 Managed 25-30 customer files per week.
Regional Projects – Meetings, Awards, Promotions, Regional Marketing, HR, Sales
 Organized regional agency owner forum event logistics, specifically registration and day-of activities for over 400 attendees.
 Consulted with and enrolled agency owners in marketing programs.
 Developed recruitment handbook for agency owners to inform them of best practices for hiring sales support staff.
 Conducted research and created a marketing plan for the exclusive agency owner opportunity in the Southwest Region.
Marketing Analyst | Rotation One
E-Business Marketing | Northbrook, Illinois
Good Hands Rewards Loyalty Program
 Designed, implemented and promoted an online customer loyalty program with the goal of increasing customer retention.
 Analyzed focus group findings from market research to understand customer perceptions and issues with the design and promotion of the loyalty program.
 Performed situational analysis on customer loyalty industry and presented findings to program directors to influence strategy and direction of the program.
 Worked cross-functionally to solve bottleneck issues with program implementation.
 Presented program implementation plan to multiple internal partners to encourage program acceptance and approval.
Field Engagement – Direct Marketing
 Established and maintained regional marketing relationships to boost usage of new program offering that allowed local markets to optimize their direct marketing efforts.
 Acted as manager for 7 of 14 regional marketing teams to assist with direct marketing campaign strategy, execution and measurement, as well as change management.
 Conceptualized improved measurement objective for regional direct marketing campaigns to more accuray measure campaign results.
Meredith Corporation | Des Moines, Iowa May - July 2010
Social Media Intern
 Authored posts and tracked performance of the Parents Magazine page.
 Reported and analyzed performance of Parents Magazine Cover Contest.
The Integer Group | Des Moines, Iowa August 2008 - May 2010
Human Resources Intern
 Managed recruiting process for mid-sized advertising agency – wrote job postings, reviewed resumes and conducted interviews.
 Established new organization system for filing and performed a file review to ensure compliance with workplace guidelines and laws.
 Directly supported the VP of HR in recruiting, compliance and employee training effort

Education
Drake University - Des Moines, Iowa May 2011
Bachelor of Science | Business Administration, GPA
Marketing and Management, HR Concentration