@anapal7
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Ana Isabel Palacios Rueda
37
Female
member since Apr 6 2018
Spanish
My skills
I am a Digital Marketing Specialist but I am looking for opportunities in other fields too as I love to learn new things and would like to experience new challenges, I have some experience as waitress-bartender and sports events as volunteer but open to work in Education, Sports, Hoss, events, etc.
I have lived in Spain, Canada, Brazil, Colombia, Mexico and Maldives so I am fast adapting to new enviroments and cultures.
As from my main experience I am specialised in Analytics, SEO, Optimization and Content and have experience developing and improving sites and Blogs in WordPress and other CMS. I have worked for e-commerce, NGOs and large brand sites.
Some other things that I have done as Digital marketer are marketing and campaigns in social media, sem, display, retargeting, etc.
Languages Spoken
English (Advanced) Spanish (Mother Tongue) Portuguese (Beginner)Full CV / Resume
Passionate digital marketing specialist with excellent analytical and strategic skills willing to continue growing and learning meanwhile travelling around the world. Multitasking, productive and with experience in analytics, SEO, Optimization and Content.
Skills
* Fast Learner & Self- taught
* SEO & Content
* Teamwork, Multitask & Adaptable
* Monitoring, Analytics and Optimization
* Patient & Flexible
* Strategic planning
Work Experience
SEO &CRO – Bankinter - Madrid (Spain) Jun 16 – April 17
* Strategy and SEO of Bankinter sites (Bankinter, Broker, Coinc, Blogs)
* Technical SEO and content/sites migrations.
* CRO Strategy. A/B Testing in landing pages yand campaigns
* A/B Testing and analytics tools set up
* Analytics and reporting
E-commerce Marketing Manager – Far &Wide Collective – Toronto, CA Sep 2014 – Jan 2016
* Develop, implement, and manage the digital strategy for the company
* Analytics. Data Analysis, Reporting and Performance
* SEO Optimization. Keyword Research, Linkbuilding and site Content
* SEM, Affiliate Program and Media campaigns management (ROI and CPA goals)
* Planning and executing Social media strategy
* Optimization (CRO). Usability, architecture and user experience improvements through design and content.
* Create graphics for blog, social media, advertising and events
* Supply chain optimization
* Assist with Business Development Projects
Analytics, Content Manager & Digital Marketing - MRM McCann Worldwide Jun 2013 – May 2014
* Content management, new sections and page updates through CMS (Adobe CQ5)
* Analytics and optimization (CRO). Improving usability, architecture and user experience.
* Onsite SEO Optimization. Study and research of best keywords.
* Member of the Lead International Management Project to improve the conversions.
* Coordination with MRM Frankfurt for solving technical problems on the and create new campaigns .
* SEO and reports for the client. (Omniture Sitecatalyst)
* Assist the Key s with the reports of banner campaigns.
* Create and adapt all the materials for the site. Benchmark of best practices in Europe.
Renta4 Bank – Online Marketing internship– Madrid (Spain)
Jan 2013 – May 2013
* Development of e-mailings to the customer database.
* Management, analysis and reporting of actions in social networks.
* Analysis of Display campaigns and tests with remarketing campaigns.
* Create all the offices profiles in Google and directories.
The Walt Disney Company – Ecommerce & New Business – Madrid (Spain) Nov 2011 – Nov 2012
* Monitoring and implementing campaigns in (Amazon, Toysrus, ECI, Fnac) and private sales sites (Privalia, Buyvip)
* Support for customer management: , hypermarkets, specialist ECI group, wholesalers and special operations.
* KAM tasks assistant in the commercial management of the s.
* Support, monitoring and implementation of special operations.
* Collecting, archiving and communication campaigns/ Data analysis.
* Design and management of Disney product database
Education
2012 – 2013 Master Digital Marketing & Business Communication on internet. ESDEN Business School
SEO, SEM, Analytics, E-mail Marketing, Mobile Marketing, Display, Digital Marketing and Social Media.
2007– 2010 Degree in Business Carlos III University
Economics, Business, Mathematics, Finances, Statistics.
Work Volunteer Experience
Atoll volunteers - site developer and volunteer
Feb - Apr 2016
FIFA World Cup Brazil 2014 - Accreditation and media.
May -July 2014
Open Madrid Tennis – International tribune and spectators services.
May 2009 and 2010
Languages
English: Advance
Spanish: Native
Portuguese: Intermediate
Others
CMS: WordPress, Adobe CQ5
Analytics: Google Analytics and Omniture
SEO Tools: Brightegde, Google master tools, Keyword planner.
Design: Photoshop, HTML & CSS
E-commerce: Prestashop
About Me
I am passionate traveller who loves visiting and knowing new places and cultures. I am able to adapt to different environments and have open mind regarding new cultures and meeting new people. I always have the need of learn new things so that's one of the reason I would like to work meanwhile I travel around the world.
I would like to continue growing and improving my skills both personally and professionally through different job/volunteer opportunities. Even if I am specialised in Digital Marketing I won't have any problem working in different positions and places.
I am really good fixing things, I have experience as volunteer in international sports events and know how to be behind a bar.
