Adi

Full CV / Resume

A Marketing professional with a proven track record of orchestrating growth and profits in highly competitive markets through aggressive, tactically designed marketing and sales strategies.

A professional who works unconventionally to meet his milestones.

With the changing market trends, scenario for marketing has been a challenging one and the only way to still stay in the market for any company is to understand consumer psychology which is changing at a very fast pace.
To keep up with the pace and to form new strategy and modify the old ones is what is my strengths.

Experience:
1. Senior Marketing Strategist
Inkless Creations
January 2015 – Present (1 year)Bangalore
Inkless Creations was started to cater start-ups as well as well fledged organizations which was handled by a group of freelancers. I am also the co-founder of this group aiming to encourage entrepreneurship and at the same time breaking myths sticking to freelancers in the society. Marketing Consultation Services, Brand Development/ Management, Graphic Designing , SEO, SMM ,SMO , site Designing/Developing/ Revamping, Creating Unique Campaigns , Market Reasearch are some of the services we provide.

We claim ourselves to be "Just Another Marketing Company" because we do not do anything different from other.
We are just bent on Re-Defining the Concept of Marketing by introducing new verticals and creating unique methods to 'Create Values' through our super-talented ,very human man power!

I have consulted over 12 companies.
My role for the companies I have consulted on the marketing front were:
My position in the company hands over the responsibilities of:
1. Creating Campaigns for Marketing the Services of the company (Online & Offline)
2. Designing Creatives along with my creative team. ( Creative Thinker)
3. Take care of all ATL & BTL Activities
4. Identifying new services in the real estate industry and making a product model of how to market it effectively.
5. Making sales and marketing strategies to increase the volume of sales.
6. Competition Analysis
7. Market Research
8. Identifying different sources to generate sales and revenue for the company.
9. Vendor Management
10. Lead Generation
11. Scrutiny of Leads and Allocation given to the sales team
12. Identifying the quality of lead generated through various sources.
13. Make revenue model for the services which are newly introduced.
14. Conceptualize and deliver service specific marketing strategies
15. Setting up a sales team & training them in terms of communication and professional etiquette.
16. Brand Management and Service Specific Branding.

2. Channel Partner Associate
Skylark Mansions Pvt. Ltd.
January 2014 – January 2015 (1 year 1 month)M G road, Bangalore, India
Skylark Mansions is a developer based in Bangalore. Incorporated in the year 1992, it has more than 22 successfully completed projects. it has also won a lot of awards in the luxury segments and mid ranged segments.
As a Channel Partner Associate, my role in the company is to manage the realty firms offering to market our product in the market.
i am currently managing over 200 Channel Partners.
I am also responsible for conducting market research (competition analysis) for the local and the national market so that one can clearly have the inputs to market the projects effectively.
Also in charge of cross country selling (cosmopolitan cities) by connecting with realtors from various geographical locations and making them business partners.
Also part of the exhibition team.
I have also been responsible for various marketing activities (ATL/ BTL) and also have taken an active part in Branding Development.

Achievements:
-Have given close to about 110 crores of business through channel sales.
-Increased sales by adding and introducing more channel partners to our company and aiding them by co branding with them and doing activities ( corporate sales, exhibitions, road shows and campaigns)
-Cross country selling by tying with up strategic business partners in different states and generating sales from it.
- Took initiative of introducing social media and managed effectively for the Company.
- Introducing different slabs for accelerating sales and breaking the market trend.

3. Founder
RA Fashions Pvt Ltd
December 2010 – November 2013 (3 years)Bangalore
A Customized T Shirt Shop started by me along with few of my college batch mates.

My roles were :
1. Social media optimization
2. Creative Thinker
3. Managing inventory
4. Taking care of Online and Offline Marketing Activities
5. Branding & Building Marketing Strategies
6. Introduce new product and service and design the launch.
7. Sales and get new business to the firm.
8. Segmentation, positioning of the product in the market.
9. Execution marketing plans
10. Studying market trends by doing a market research and surveys.
11. Networking to move the products and create more than one source for the cash inflow.

Achievements:
Generated Revenue of close to about 10,00,000 INR.
Captured major share of the locally prevailing market.